Battle for Hollywood news headlines; The Hollywood Reporter vs Variety vs The Los Angeles Times vs the others Media Man Int

Battle for Hollywood news headlines; The Hollywood Reporter vs Variety vs The Los Angeles Times vs the others - June - July 2018

Rolling Stone, E Online, Fox, Today, USA Today; FOX and ESPN may ramp up for eyeballs and cross media platform strategies

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The famous Hollywood sign

by Greg Tingle

It's the same in most parts of the western world. Every media outlet is looking to get an exclusive, but in the age of internet publications and citizen journalism, getting the exclusive can be tricky.

Rupert Murdoch from News Corp famously said 'Big will not beat small any more. It will be the fast beating the slow", which is true to a large degree, however for some news stories big $ still counts, even though in a perfect media world, news shouldn't be about who has the biggest financial resources. It should be about journalism and integrity of a news story.

A benefit of a media war of sorts is that the consumer, in this case, the reader, be it via internet or print, is the winner. There is diversity in news, even though the Hollywood PR spinners can pitch out their press releases, the media editors and their journalist underlings can put their own take on it, or as we know, sometimes The News can be a bit of an Inside Job.. a tightly stage managed, news managed bundle where the outcome and any repercussions of a news story is pretty much known before the story goes live.

Yes media friends, the news business is quite an interesting animal, but sometimes things can go a bit AWOL or pear shaped, Just ask a few folks ranging from the likes of Donald Trump and the First Lady, Kardashians, Caitlyn Jenner (the person formally known as Bruce), O.J Simpson, Woody Allen, Rolf Harris, and most infamously of them all - Harvey Weinstein. Well done to Paris Hilton for turning her style of news story around at TMZ. It look a while but the sun is shining a lot brighter for Paris these days. Could all be part of what we might call The Weinstein Effect. Harvey has become quite the whipping boy of Hollywood, and most other personalities are smelling like roses compared to the Big HW.

Fortunately, TMZ, the outlet responsible for more Hollywood scoops than any other newsroom on the planet, also covers quite a lot of positive and light news stories, so its not just 'dirt' stories.

Let's not also forget the connection between celebrity and sports, and TMZ has their TMZ Sports arm, which we're sure you've heard of. We're big fans of them by the way, but our friends over at the WWE would be mega fans by all accounts, with many balanced and positive based stories being pumped out in recent years. It's the sort of coverage any professional wrestling company could only dream of, and in the WWE's case, is most certainly Sports Entertainment, and we are loving it.

Closely following the WWE for interesting, newsy and pretty credible sports related stories would be the mixed martial arts powerhouse, UFC (Ultimate Fighting Championship), but as the world knows, one Conor McGregor's antics earlier this year brought upon a boat load of not so positive news stories. Geez McGregor had a bad day when he threw the chair at the bus. Pre meditated or a brain snap - probably only McGregor knows for sure, but his sports news following the incident gave some of the usual celeb suspects a bit of a breather.

Make no mistake, media can be a tool - in more ways than one. How about the rough patch that Marvel Comics legend Stan Lee has had to endure, especially this year, with all sorts of stories about his social media accounts being taken over, then more recently men with guns on his premises, and so the dramas go on. We publicly wish Stan the very best with a resolution to the headaches that have plagued him for much of this year. It was such a pleasure to meet Stan The Man on one of his former visits to Sydney.

To be continued...