Bruce Prichard, sports entertainment - pro wrestling mastermind returning to work closely with Vince McMahon in creative, production, strategy et al - February 2019

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by Greg Tingle

The world once knew him as the over the top (then) WWF character, 'Brother Love', but pro wrestling followers and "insiders" know him by his real name - Bruce Prichard. He's returning and expected to make a big and positive impact at WWE working very closely with 'The Man' Vince McMahon. Could this be the masterstroke that will help elevate the WWE to new heights both in crowd attendance, television ratings and compelling television/ Keep tuning every week to find out. Bruce and VKM will loooove you if you do.

Wrestling and sports journalist Dave Meltzer said this on the hiring:

“The Bruce [Prichard] thing is so interesting though. Again, Bruce is really knowledgeable about his era of wrestling, you know, he really is. He’s been around for a long time. Obviously, he knows how to talk to Vince.”

“It really shows to me bringing Bruce back shows Vince is looking for the past. I’m not saying that Bruce is outdated. I’m saying that Vince is — you can obviously see and it’s not a secret that Vince is frustrated about the attendance. He’s not frustrated about the company. The company’s doing phenomenal. I couldn’t be doing better, it’s doing the best it has in history, but as far as getting, you know, connecting with the fans it’s really not in a terrible level because if you go back to 1993-95, that period it was so much worse.”

“People will compare it to WCW, this isn’t even — there’s stuff that doesn’t hit, but this isn’t close to WCW even though RAW is a chore, it is a real chore to watch every week.”

“So Vince is looking and I think there’s a thing with older people that you — and it’s a trap — because when things aren’t going good you start thinking, ‘We need to do it like we used to do it when they were doing good.’ There are lessons from that period.”

“I think he’s just looking for… Vince has his own ideas and even though you change with the times and get new ideas, he hasn’t changed like Triple H has.”

(Wrestling Observer Radio)

Something To Wrestle With (MLW Radio)

Something To Wrestle With (YouTube)

Bruce Pritchard official website

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