Buy From The Bush #BFTB and Stay In The Bush profiled by Media Man agency

Media Man continues to support Australian business and community initiatives as Australia gets back on its feet again following drought and bushfires

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Buy From The Bush Stay In The Bush

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Buy From The Bush Facebook Buy From The Bush Instagram Stay In The Bush Facebook

Stay In The Bush Instagram

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About Buy From The Bush

Buy From The Bush was created on 16th October, 2019 and began as an Instagram account showcasing the beautiful things available to buy from rural communities facing drought. The account called on city friends to look to the bush for their Christmas shopping and by so doing, invest in keeping rural communities alive through the drought. Seven weeks later it had over 130,000 followers and had increased rural postage figures by 40%. It seemed the city heard the call for help and as Slim Dusty would say provided a ‘flood of human kindness’ directed at small bush businesses.

Buy From the Bush aims to connect bush businesses with city customers. It celebrates the creativity, productivity, innovation and resilience of rural communities. It is proof that outcome-focused, community driven change can have a real impact. It is also evidence that urban and rural communities are connected, never more profoundly, than in times of crisis.

The investment from city customers has been transformative. Stock is selling out. Many creators and makers are developing new relationships with wholesalers and stockists. Rural Australia Post franchises are selling out of parcels due to the increased postage demand. Small businesses are paying casuals to support the increase in sales. Businesses have reported growing their social media following by more than 4000 in three weeks. In real terms, that is 4000 new potential customers in the long term. For many, Buy From The Bush has meant that they will keep their doors open for at least a little longer. For others, it means that they can pay their family’s household bills this month.

More than the financial investment, the psychological impact of city customers ‘buying in’ to these bush businesses at a time like this, is possibly the biggest success of the Buy From The Bush campaign. Shop owners have had teary and real conversations with customers over the phone. The connectedness between city and country has brought new hope and energy to many.
To quote one business owner: ‘’when I look back at this drought, one thing I’ll remember most is the warm and fuzzy feelings this campaign has brought”. At a time like this, ‘warm and fuzzies’ are more precious than gold.

About the Founder

After working in community development for years, more recently Grace has been working as the Co-Founder of a startup business called AgDraft, an online employment platform for agriculture. While community development taught her the power of community-driven change, the start-up world taught her to define the problem (the need) and develop a solution (the product). Buy From The Bush is a direct result of these two (very distinct) working backgrounds coming together.
She is a mother of (almost) four kids and lives on a sheep and cropping farm in Warren, NSW. “I have watched my husband work through this drought feeling very helpless. I am pretty ordinary (read hopeless) in the sheepyards. All my prayers have not made it rain. My weak consoling conversation at the dinner table has seemed redundant. Yet, I have desperately wanted to define the problem and create a solution.

She credits the idea for Buy From The Bush to her friend Nicki, who planted the seed by telling her that her family were doing a ‘buy from the bush’ Kris Kringle theme.

(Buy From The Bush)

Media Man

News

In light of these fires What makes Australia great Is helping out others Because a mate helps a mate

The Salvation Army is asking all Australians to dig deep in support of those affected by devastating bushfires around Australia

The Sydney Morning Herald: Dedicated Bushfires and Environment sections highlights urgency and #righttoknow

Promotions

Holiday Here This Year