casino looks towards improvements - 25th May 2015
operator of the Cairns casino hopes to boost its visitor
numbers through a new loyalty program as well as marketing
in Singapore and southeast Asia.
Reef Casino Trust, which was subject to an abandoned
takeover offer by Hong Kong suitor Aquis in 2014,
says the lapse of the bid means that management can
focus on capital investment.
executive Allan Tan says the casino plans to introduce
a new tiered loyalty program in the middle of this
year to take advantage of good momentum in electronic
gaming at the casino.
casino will also market itself to high-rollers in
Singapore and southeast Asia now there is a new direct
flight service from Singapore to Cairns.
board has given me clear instructions post-Aquis,
to press on and continue to build our business, without
deviating from our long-held strategic ambition of
delivering consistent and reliable earnings growth,"
Mr Tan told shareholders at the trust's annual general
meeting in Cairns.
programs at the casino's five star hotel were expected
to improve room revenues, the casino complex had been
repainted, a new car park system installed, the signature
Tamarind restaurant would have a makeover, and staff
would get new uniforms.
was also considering options to renovate public areas
on the ground floor of the complex including the hotel
lobby, the casino lobby, Vertigo bar and show lounge.
Tan said the outlook for electronic gaming at the
casino was positive, based on new promotions, games
and the improved loyalty programs.
performance of table games, popular among Chinese
tourists, depended on the Chinese economy, he added.
recent anti-corruption crackdown in China was not
expected to have a major impact on the casino.
lower Australian dollar and the new direct flights
from Singapore to Cairns were also positive developments.
the outlook is neutral to positive," Mr Tan said.
Ben Macdonald said the trust's profit in the year
to date was ahead of the same period last year and
reflected a solid performance for the first four months.
in Reef Casino Trust closed steady at $3.22.