Click Frenzy To Go Wild In 2014 - 29th October 2014
Statue Bodyart Human
barely three weeks to go until Click
Frenzy 2014, the sale that stops a nation is set
to unveil its Go Wild marketing campaign across TV,
radio, print and digital.
launch of Click Frenzy 2014 is imminent, and a new
campaign will be hitting the airwaves in the coming
weeks. Go Wild is the central theme of
Click Frenzys biggest campaign yet. It is set
in the wilds of Africa, with a narrative following
a multitude of colorful creatures, including the Buynoceros,
the Promopotamus and a mischievous ape.
in 2012, Click Frenzy has become the online shopping
event on the Australian retail calendar, kicking off
the Christmas shopping season. The third Tuesday in
November has become synonymous with online shopping
madness, a home-grown counter to the American Cyber
Monday, which occurs two weeks later.
Frenzy 2014 features the biggest field of retailer
brands yet, with over 250 already signed up, and more
on board every day. The new Go Wild campaign will
feature on TV, radio, print and digital to build up
to the official Click Frenzy kick-off at 7pm Tuesday,
Save The Children
2014, Click Frenzy is delighted to be partnering with
and supporting Save the Children. Save the Children
helps children and families in 124 countries around
the world, and has been running programs in Australia
for more than 60 years. With the help of their supporters,
Save the Children Australia made a difference to the
lives of 12.1 million children and adults through
their programs last year.
what Save the Children does in Australia and around
the globe, we are excited about the opportunity to
further build awareness and support for this amazing
organisation, says Grant Arnott, Co-Founder,
Click Frenzy. With Click Frenzy gathering so
much interest on a national scale, we hope to use
our platform to bring attention to this incredibly
by their vision to protect the rights of children
and the United Nations Convention on the Rights of
the Child, Save the Children helps children in the
Improving the health of children and families so children
no longer die of preventable illnesses and so more
children live past their fifth birthday.
With 57 million primary school-aged children not in
school, Save the Children works in Australia and overseas
to create greater access to quality education and
lift children out of poverty.
With one billion children living in countries affected
by armed conflict, Save the Children protects the
worlds most vulnerable children from abuse,
neglect and exploitation. This includes children separated
from their families because of war, natural disasters,
extreme poverty and exploitation, as well as vulnerable
children in Australia.
Children are the most vulnerable when an emergency
strikes. They face injury, malnutrition and serious
illness. Save the Children provides life-saving supplies
and emotional support to children during emergencies
and also support communities with the often slow process
Change Adaptation and Disaster Risk Reduction
the Children knows children can positively contribute
to the safety of their communities. Thats why
they are working to reduce their vulnerability to
natural disasters, and help them understand the impacts
of climate change and how their communities can respond.
Frenzy starts at 7pm on Tuesday, November 18
for more details.
Frenzy is a partner company of Groundswell Media,
publishers of Power Retail.