behaviour, a top concern for Aussies - 25th November
and Community Agencies
behaviour is a larger concern for Australians than
human rights issues and homelessness, according to
Australian Business Purpose Study asked respondents
to rank 51 issues of concern. The rankings placed
personal finance as the highest, followed by health
and safety with corporate behaviour in third.
those on a high income of $200k or more corporate
behaviour was the largest concern, according to the
study from business consultants SHIFT and research
Good, SHIFTs managing director, said the research
reveals the impact corporate behaviour has on consumers
willingness to buy particular products.
need to have a clear purpose and demonstrate consistently
transparent and open dealings with its employees in
order to appeal to the broader public, Good
used to be that telling people you were a doctor or
a lawyer or some other accomplished profession
was the gotcha sentence at a BBQ.
its where you work and what the company stands
for and actually delivers; in other words, how it
price and product are on par purchasing decisions
are driven by a companys truthfulness, its commitment
to delivering what it promises, behaving ethically,
living up to its values and beliefs and always doing
the right thing.
previous factors were described as crucial
by the studys respondents.
well as corporate behaviour, the treatment of employees,
behaving ethically, acting for the good of the country
and putting people and the planet before profits all
ranked within the top 20 issues.
study surveyed 1,201 Australians, aged 18 to 64, in
September this year.
and AMR are part of STW. (B&T)