surprise Sydneysiders by appearing in the city in
search of the Golden Fleece - 13th January 2014
as demigods, actors at Martin Place mingled with commuters
and city workers. Source: Supplied
Statue Bodyart Human
Century Fox Australia
marketers continue to up the ante in Sydney with the
latest publicity stunt to promote a film leaving commuters
mingling with a group of statuesque demigods.
Coated in make-up resembling stone and carrying swords,
shields and speers, four actors dressed as classical
Greek demigods embarked on an intrepid quest through
the city last Friday morning, joining commuters on
trains, queuing for coffee and riding through the
streets on bicycles.
The demigods attempted to blend into the mortal world
as best that they could as part of a stunt to mark
today's release of Percy Jackson: Sea of Monsters
on Blu-ray and DVD by Twentieth Century Fox.
the train station. Source: Supplied
demigod likes to keep up with current affairs. Source:
in in Sydney's Martin Place proved a bit of a problem.
Source: News Limited
year, PR folk got commuters' attention when they set
sexiest flash mob on Central Station. A group
of spandex-clad women wearing stilettos and aviator
glasses danced up a storm to promote the release of
the The Heat DVD.
And it wasn't that long ago that a fake Wadiyan embassy
appeared in Sydney to promote Sacha Baron Cohen's
film The Dictator, not to forget The Amazing Spider-Man
release involving a giant Spider-Man logo being projected
on to the Sydney Opera House.
The demigods, who claimed to be searching the city
for the Golden Fleece, may have been a PR stunt but
according to one of the actors playing the role, it
was all in good fun.
in Martin Place on Friday promoting the release of
Percy Jackson: Sea of Monsters DVD. Source: News Limited
the train for a city tour. Source: Supplied
Calum Windsor, who donned the appearance of Poseidon,
the Greek god of the sea, said he hoped his portrayal
of the demigod had brightened up onlookers' days.
"I was Poseidon on the day and I unleased my
mythical powers in Sydney," he said.
"I have done this type of work before where we
make ourselves look like human
statue art and when I heard that they were looking
for muscular men I was down for the job."
Windsor said Sydney was the perfect playground for
interactive street art and pop-up events.
"It is great because generally in Sydney everyone
is open to anything that highlights a freedom of expression,"
"The weather in Sydney definitely helps. We have
such an outdoor culture and I think people would rather
be outdoors seeing street art, or things like this
than opposed to being locked away in some dark dungeon
were a little surprised to see a demigod cycling through
the CBD. Source: News Limited
the Daily Telegraph on the train. Source: Supplied