Beer: Woolies launching Duff Beer at Moe's Tavern
pop-up in Sydney
Statue Bodyart Human
Statue Bodyart Human
launching Duff Beer at Moe's Tavern pop-up in Sydney,
By James Atkinson -
7th May 2014
is bringing Homer Simpsons favourite tipple,
Duff Beer, to Australia and will launch the new product
at a Moes Tavern pop-up bar located within one
of ALH Groups Sydney venues.
is the first official Duff Beer created with the blessing
of The Simpsons creator Matt Groening and 20th Century
Fox, and its arrival marks the 25th anniversary of
the cartoon in Australia.
the past Duff has only been available through counterfeit
and imitations that were the subject of high profile
litigation by Fox.
its come to Australia and twice its been recalled,
ALH merchandise manager, Ian Kingham told TheShout.
said Duff Beers latest iteration transpired
from a direct approach to ALH CEO Bruce Mathieson
Jnr from a personal contact who had acquired the rights
to create the beer and bring it to Australia.
said that while the beer has good novelty value,
the liquid itself will not disappoint.
needed to make sure the beer would stack up. Its
a perfectly good lager, he said.
official Duff Beer is set to become available at BWS
and Dan Murphys liquor stores from May 28.
of its arrival in store, a pop-up of Moes Tavern
will be open to the public at ALHs Woolloomooloo
Bay Hotel from May 23 to 30.
is the only place where Duff Beer will be available
on draught and will also be serving up a host of Springfields
finest food including Krusty Burgers, Duffalo Wings
and Lard Lad donuts.
we were going to launch it at the ALH Springfield
Tavern [in Queensland], but due to logistics we changed
that to Sydney where you could get a better grab for
media, Kingham said.
Beer is brewed in the US to the specifications of
Pinnacle Liquor Group, Woolworths Liquors exclusive
Licensing owns the Australian rights to the product.
Frank PR and creative agency AZB are managing the
Sydney event and have promised an authentic reproduction
of Homers favourite drinking hole.