"The Rock" Johnsonn Super Bowl advertising
Johnson was a big winner in the Super Bowl advertising
competition. With ads this year going between $3.5
million and $4 million for 30 seconds, Johnson was
in two ads that according to the research agency Zimmerman
Advertising, were two of the five most effective ads
during the broadcast. People were surveyed not on
the usual standby of their favorite commercial, but
what commercials caused them to want to buy a product
that before they wouldnt have bought. The most
effective commercial was for the movie The Lone
Ranger, which had nothing to do with Johnson.
However, No. 2 was the advertising for Fast
and Furious 6, a major game sponsor, a movie
that includes Johnson and Gina Carano as two of the
top stars. It was noted in surveys, and this may actually
be a pro wrestling lesson in some form because it
relates to the old phrase that funny doesnt
equal money (which isnt always the case
in wrestling but that doesnt stop it from being
a saying), that ads targeted comedy geared toward
men may have been well received, but bombed as far
as impact on buying the product was concerned. Several
ads, all humor based, actually resulted in people
not wanting to buy the product. What was notable is
none of the most effective ads even cracked the 20
most liked ads, showing a huge difference between
what people saw as entertaining ads with those that
Bowl NFL official website
"The Rock" Johnson Continues His Journey
Towards WrestleMania Match With John Cena
before, never again, reads the tagline for this WrestleMania
match of the decade (if not century).
one side of the ring is wrestler, turned Hollywood
movie megastar, Johnson, and on the other side, wrestler
- rapper (and occasional actor, John Cena).
old school terms, there is a lot of "heat"
between the two, or at least that's what the WWE storyline
would have you believe.
head honcho Vince McMahon is set to make a financial
killing with this with live tickets, PPV (including
Australia's Foxtel - Main Event), merchandising, advertising
and god knows what else.
pebbles are set to collide as Mr 'You Can't See Me'
Cena wrestles with "The Most Electrifying Man
In Sports Entertainment" with a lot of 'Boots
To Asses" thrown in there.
is a bit of a triple headliner this year with CM Punk
("The Best In The World" VS Chris Jericho
("The best in the world at everything I do",
then there's Daniel Bryan VS Sheamus, and how can
forget The Undertaker VS Triple H, as Hunter attempts
to end The Undertakers's WrestleMania winning streak
inside a 'Hell In A Cell' cage match.
up the show is pretty loaded and may actually produce
one or two matches of the year, but time will tell.
Before you ask, no Brock Lesnar as he's still under
contract to the UFC, even though he's retired from
MMA. UFC are set to invade Sydney's AllPhones Arena
on the 3rd March 2012.
live WWE RAW tour will hit Sydney, Australia on Friday
31st August 2012. And if they tour Perth, WA they
will likely perform at Crown Perth (formally known
as Burswood Casino or Burswood Entertainment Complex).
tells us that Austin will be leaving his Broken Skull
Ranch in Texas to catch WrestleMania close up, and
so should you.
if you didn't hear already, The Rock stars in Journey
2: The Mysterious Island, which is currently breaking
box office records in Australia, the US, and in most
other parts of the world.
Corner and the Media
Man blog network for more on these developing
news stories and more.
last thing... kids, don't try this at home or anywhere
else. Leave it to the professionals.