classified website aimed at Sydney communities, by
Mike Barton -
9th February 2004
The Sydney Morning Herald)
A free San Francisco classifieds website may shake
up the Australian online advertising market if its
word-of-mouth model is as successful here as it has
been in New York and, most recently, London.
(craigslist.org), which will open free online "community
classifieds and forums" for Sydney and Melbourne
this year, was founded nearly 10 years ago as a free
community bulletin board, and has become a closely
watched commercial success in San Francisco.
company has tapped a $US75 ($98) fee for job ads on
its San Francisco website to fund 30 new sites for
major cities across the US, four sites in Canada,
and one for London. Sydney and Melbourne sites are
coming "most likely in the first half".
Leeder, head of John Fairfax's online unit f2, said
of whether Craigslist could turn its success in San
Francisco's job market into a success here: "If
they are going to make their money out of Australia,
I wish them good luck. You wouldn't want to hang your
plan on recruiting."
completely by word of mouth, and ultimately run by
the community, Craigslist sites are popular with users.
Leeder said because new Craigslist websites were a
blank slate and driven by users, they highlighted
areas in a market not being served well. "The
question for us is, 'are we serving the market well?'
online job ad with MyCareer costs $154 for 28 days.
Both Seek and CareerOne are $110 for 30 and 28 days,
respectively. Craigslist will be completely free.
Leeder said online job ads were working well for "people
that are online all the time".
Saturday mornings, the execs don't want to log in,
so the [print] ads are working very well," he
had launched Australian sites before but managing
sites for spam and abuse, for example, became too
company now allows site users to nominate spam or
abusive messages for deletion.
Sydney Morning Herald
advertising chases $300m - 20th May 2004
Newmark, Founder, Craig's List - 24th November 2003
Webb, Chief Executive Officer, RedSheriff - 16th May
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