Google and bwin.party Digital Entertainment online gambling deal rumour - September 2013

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Have you heard the recent rumour circulating about Google potentially doing a buy out or take over of bwin.party Digital Entertainment.

An article by This Is Money’s Geoff Foster has fueled interest to say the least. It mentions a possible acquisition of bwin.party digital entertainment by giant Google before the internet betting firm makes its fortune in the soon to launch New Jersey online gambling market.

Bwin.party has been on a dip or even dive of late with its shares moving down.

The rumour may at least fill the time lag between bwin.party’s situation now and when it fulfills the New Jersey slate of offerings. At around 109.9p the Gibraltar based company is seen as a possible takeover target even at 200p which is the firm’s target value and rumoured to be the price Google is willing to pay. Note that the company's Chief Executive Officer Norbert Teufelberger purchased an additional 204k shares in his company a few months ago.

Recent challenges with the revamped PartyPoker offering have caused numerous exits from the poker room causing concern for the technical as well as financial sectors of the company. The decision to refocus PartyPoker’s attention on recreational players is also a long overdue change from the previous PartyPoker situation.

Bwin.party is said to have seen better days, however its forward looking strategy has tons of potential.

Online poker players have a great deal of choice so the offerings have to be excellent to attract a pool worthy of great gaming. bwin.party is also well aware that some online poker players may also like to try the PartyCasino.com product, as visa versa, so you can bet that the powers that be are looking to get it right.