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Google
and Bing to block piracy websites - 20th February
2017
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Internet
users will find it harder to search for illegally
streamed live football matches, pirated music and
other creative materials under a new plan to crack
down on piracy websites.
Search
engine giants Google and Bing have signed up to a
voluntary code of practice aimed at protecting users'
safety and prevent them from visiting disreputable
content providers.
The
code, the first of its kind in the UK, will accelerate
the demotion of illegal sites following notices from
rights holders.
It
means those who search for content such as music videos,
digital books and football coverage will more likely
to be taken to bona fide providers rather than pirate
sites where a user's security may be at risk.
Eddy
Leviten, director-general at the Alliance for Intellectual
Property, said: 'Sometimes people will search for
something and they will end up unwittingly being taken
to a pirated piece of content.
'What
we want to ensure is that the results at the top of
the search engines are the genuine ones.
'It
is about protecting people who use the internet, but
also protecting the creators of that material too.
'You
go into schools and speak to children and many will
say they want to be on YouTube, to be a personality
on there.
'When
you explain to them that they need to protect their
ideas, their content, from being stolen or pirated,
they understand.'
Organisers
say this agreement will run in parallel with existing
anti-piracy measures aimed at reducing online infringement.
These
include court-ordered site blocking, work with brands
to reduce advertising on illegal sites and the Get
it Right From A Genuine Site consumer education campaign,
which encourages fans to value the creative process
and directs them to legal sources of content.
The
changes are expected to be rolled out by the (northern)
summer.
(PA)
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