introduces 'smart feed' update - 21st July 2017
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is launching a new 'smart feed' to give mobile users
the tailored news they want - before they've even
asked for it.
feed has been built as Google redevelops its services
with the majority of searches now coming from mobile
extraordinary popularity of mobile devices among Google's
services prompted the company to launch its Pixel
phone last year.
after introducing the Pixel, Google first introduced
its feed and since then it has been using machine
learning to train the algorithms behind feed to understand
and predict what individuals find interesting and
learning, a type of artificial intelligence, requires
a lot of data to train algorithms to address individual-level
peculiarities and interests.
Google's vice president of engineering, Shashi Thakur,
wrote: 'The more you use Google, the better your feed
course, just as Google is able to tailor news articles
to users' tastes, it will also be able to target advertising
to them as well - which is where 87%, or more than
$24.7b of its revenue came from in the first three
months of 2017.
the feed isn't a shift in business model for the web
giant, it does signal a turning point in how the largest
web giants are continuing to compete for users' attention.
technology had previously been developed to allow
users to specify the material they were looking for,
now it is telling people what they want.
Google begins to curate the material it is showing
to users, it will continue to attract attention from
competition authorities - which earlier this year
fined the company $2.42bn for abusing its dominance.
media companies such as Facebook and Twitter have
received similar criticism for the way they allow
'fake news' stories to spread.
to this criticism, Google announced that the material
in users' feeds will also provide more context than
will offer different views on the same stories by
including different sources - and also allow users
to fact check the topics in their feed too, at least
when facts are available.