Google makes a friend at Fairfax Media; Google friendly with Australia's ABC; Does News Corp want to get friendly with Google or Facebook or are they going it alone? July - August 2018

Newsrooms, newspapers more friendly with Google than Facebook? Is Facebook a corporate and business friend or foe?; Regional Australia not friendly with Facebook; WIN TV advises regional business beware and cautious of global bit tech giants targeting regional and inland Australia

Local is the new global says WWE top brass Triple H on WWE - NXT strategy. He calls it Global Localization

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Updates: 18th July - Fairfax Media chief executive Greg Hywood, speaking with The Sydney Morning Herald on the Fairfax Media - Newscorp printing services deal:

Fairfax will see a full-year benefit of about $15 million from the end of the first half of fiscal 2019. Mr Hywood said it was a rational decision, pointing to a recent Google partnership for programmatic advertising as a similar commercially-focused choice.

“The beauty of [the Google deal] is it’s a commercial arrangement which is good commercially for us and it’s good commercially for them, so it’s not some sort of cross-subsidisation of journalism, it’s a commercial arrangement that works.

"They’ve got scale, we’ve got premium inventory, we need scale, they need premium inventory and away it goes," he said.

“We have to deliver the numbers in the deal,” he said, confirming they were reaching targets. “We’re doing well.”

Facebook. Man's silhouette lurking in the shadows?

What now for Facebook?

Facebook is still recovering from its data sharing scandal, and is buying up advertising on television and even bus stops via JCDecaux outlining the 'Fake News Is Not Our Friend' theme

News Corp still not happy with Google or Facebook

Just how unsatisfied Rupert Murdoch's News Corp, which includes The Daily Telegraphy and News.com.au, is with the Google - Facebook duopoly is now exactly known, but more months there's been water cooler talk of potential legal action. We're going to have to stay tuned for developments, and to see if the chit chat is fair dinkum or just small talk

Pamela Anderson wearing a Google Dress, circa 2010. Google and Facebook are primarily advertising based companies, and Facebook is now very much involved in news and information publishing, despite the "social media" term being thrown around very loosely. Ms Anderson is much more closely aligned with Wikileaks these days, namely via her personal relationship with Julian Assange.

The Sydney Morning Herald being delivered via plan and truck. Credit: Fairfax Media achieves

The Sydney Morning Herald used as recycled fashion for an eco campaign by Human Statue Bodyart

Paul Levesque aka 'Triple H' takes credit for coming up with "Global Localization". He explained their push to create NXT brands around the world as a global territorial system, reminiscent of the plan the company toyed with over a decade ago but never went through with.

Globalization can be a very good or very bad thing, depending upon the scenario. Do you want Australia or the world to be a giant Gig Economy? Outsourcing on asteroids. Competing on price only! That's what we think also - Greg Tingle, founder and director, Media Man Int and Media Man Australia

Harley Race. One of the all-time great N.W.A. (National Wrestling Alliance) professional wrestling champions. In pro wrestling globalization has been both a good and a bad thing. New styles were developed, champions toured the world, and new audiences were created. Prior to WWF's first WrestleMania Vince McMahon bought out, others may say "raided", the smaller territories, and smaller wrestling promotions could no longer afford to operate. Media platforms such as television, print, social media, cable and network television, closed circuit, and today, the WWE Network and UFC Fight Pass continue to change the game as the sports entertainment and combat sports companies continue to evolve to face the globalization challenges and demands. Some interesting parallels can be drawn between the evolution of the business of pro wrestling and the business of newspaper publication, if you think outside the square!

Terry Funk vs Harley Race

The Great Muta vs Hulk Hogan. 3rd May 1993. NJPW Wrestling Dontaku

WWE Mixed Match Challange, as broadcast via Facebook

Traditional media frequently attends big tech media events such as Google presentations