Google
Australia Boss Melanie Silva says it was “not
ever going to be an easy process” to formulate
commercials deals with media companies despite the
advertising and reseller revenue reaching over $700
million in the 2018/2019 financial year.
Google
and other tech giants were asked to develop a voluntary
code of conduct before later being informed a mandatory
code would be formulated.
“We
were making progress and our goal was to have a voluntary
code in place by November,” Ms Silva said, responding
to claims a mandatory code had been brought in due
to a lack of progress in the commercial space to create
a voluntary code.
