Hasbro developing own universe - 22nd December 2015

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Hasbro’s G.I. Joe is joining the Micronauts, Visionaries, M.A.S.K., and ROM toy brands.

aramount already has its Transformers franchise moving forward, and Hasbro has announced that its Allspark Pictures will integrate G.I. Joe with the aforementioned brands, according to the Hollywood Reporter.

Paramount and Allspark Pictures, Hasbro’s film label, build an interconnected, cross-property onscreen universe featuring characters from five of Hasbro’s other brands: G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM.”

“Paramount and Hasbro have had a longstanding relationship, and we’re proud of the success we’ve enjoyed on the Transformers and G.I. Joe franchises. We’re excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds.”

“Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”