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Hollywood
approach a blockbuster for businesses - 23rd May 2017
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Treating
your small business like a Hollywood movie project
will help attract the best talent, increase staff
engagement and boost your company’s bottom line,
according to a leading business consultant.
Anthony
Mitchell, director and co-founder of inner-Sydney
business Bendelta, will share his staff leadership
insights at the next City of Sydney City Thought Leaders
seminar, No ‘i’ in team: understanding how
staff are vital.
“Businesses
need to assemble the best team. The ‘Hollywood
approach’ is about getting the right team in
place by hiring the equivalent of the best writer,
producer, star and director – smart people who
will work together towards a common goal,” Mr
Mitchell said.
“Investing
time and energy in recruitment will see you hire people
that are team orientated and ‘stayers’.Continuity
is good for your business bottom line, so it’s
important to hire people who want to make your business
their professional home.”
Lord
Mayor Clover Moore said the free Thought Leaders seminars
were a good way for up-and-coming business owners
to get first-hand guidance from those who had already
built successful enterprises.
“Attracting
and retaining talented and dedicated staff who share
your vision and values is important, no matter what
business you’re in. I’m sure this seminar
will inspire people to think about their own businesses
in a new light and look for opportunities to grow,”
the Lord Mayor said.
Mark
Lincoln, retail director of Lush Australasia, will
also share his business expertise at the 31 May seminar.
He says that after a chequered early history, the
beauty product company’s staff-led approach saw
a dramatic increase in profits.
“The
company’s ethos has evolved to focus on building
strong partnerships within the business and to being
people-focused,” Mr Lincoln said.
“We
are an ethical-based company with a commitment to
environmental and social issues, and that fair trade
approach extends to our staff.
“We
have an open style, two-way communication where staff
are encouraged to give feedback in a safe environment.
The success of Lush in Australia was all about getting
the right people on the bus, and we did this by creating
a culture that makes us a great place to work.”
Mr
Mitchell believes it is “deceptively simple”
to create a great workplace that is collaborative
and productive. His top tips are:
give
staff a high sense of autonomy
play to people’s individual strengths
stretch yourself and others professionally
ensure that work has a sense of purpose
have meaningful connections with your staff.
“If
you focus on how to get your staff to turn the ‘me’
into ‘we’, you will have staff that are
happy to effectively collaborate with others, and
this will make a world of difference to your business,”
Mr Mitchell said.
“I
believe deeply in human potential, and when people
are developing that potential into skills and behaviours
and feeling highly motivated, they can achieve amazing
results together.”
The
free City Thought Leaders seminars featuring Sydney’s
experts in their field are held at Customs House on
the last Wednesday of the month until November.
Seminar:
No ‘i’ in team: understanding how staff
are vital.
Date:
Wednesday 31 May
Time:
6.30pm to 8.30pm
Cost:
free, but bookings are essential
Bookings
and event information:
Future
seminars are:
Sydney’s
tech startup revolution – 28 June
Sustainable business practices – 26 July
How innovation is changing the face of business –
30 August
Creative enterprises – 27 September
Women led businesses – 25 October
How important brand is to business – 29 November
Websites
City
Of Sydney
City
Of Sydney: City Thought Leaders
City
Of Sydney: What's On
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