Statue Bodyart creates human mermaid model; Photoshoot
for international campaign - August 2013
Statue Bodyart Human
Statue Bodyart creates human mermaid model; Photo
shoot for international campaign on Sydney beach makes
worldwide splash; Sydney, Australia...
past weekend a mermaid was seen bathing and soaking
up the sun on the beautiful beaches of Sydney.
been numerous reports of the mermaid sighting both
on Sydney Harbour, as well as swimming down to beaches
Bondi Beach, Maroubra Beach and Malabar.
media agencies confirm that they have started to received
photo sets of images of a mermaid swimming, bathing
and sunning herself, and experts advise that the photos
were taken at Bondi Beach and / or Maroubra Beach,
with local fishermen swearing they saw her swimming
southward from Sydney Harbour.
anonymous tip-off says that the Mermaid promotion
is likely part of a paid tourism related campaign
relating to a European tie in with the iconic Sydney
Opera House of all places. One media commentator pinpoints
the campaign originating from Denmark.
Human Statue Bodyart creative arts agency, based in
Sydney, has taken responsibility for the mermaid and
some of the photographs submitted to media agencies.
continue to swirl around as to how many companies
and individuals are involved in this campaign that
appears to have the look of a publicity stunt.
understood that Australia's two leading newspapers,
The Daily Telegraph and The Sydney Morning Herald,
are attempting to secure an exclusive, however that
may be difficult, given that the photographs and parts
of the news story have already started to go viral
on social media websites.
of the photographs show what appears to be the mermaid
almost getting swept off the rocks at Bondi or Maroubra
Human Statue Bodyart agency has worked on a number
of very high profile campaigns in the past few months
including Sydney Hilton Hotel - Zeta Bar, Sydney Town
Hall, Art Gallery Of NSW, Avatar and DC Comics (Injustice
Gods Among Us), The Star and Crown Melbourne.
A mermaid is a legendary aquatic creature with the
upper body of a female human and the tail of a fish.
Mermaids appear in the folklore of many cultures worldwide,
including the Near East, Europe, Africa and Asia.
The first stories appeared in ancient Assyria, in
which the goddess Atargatis transformed herself into
a mermaid out of shame for accidentally killing her
human lover. Mermaids are sometimes associated with
perilous events such as floods, storms, shipwrecks
and drownings. In other folk traditions (or sometimes
within the same tradition), they can be benevolent
or beneficent, bestowing boons or falling in love
are associated with the mythological Greek sirens
as well as with sirenia, a biological order comprising
dugongs and manatees. Some of the historical sightings
by sailors may have been misunderstood encounters
with these aquatic mammals.
Columbus reported seeing mermaids while exploring
the Caribbean, and sightings have been reported in
the 20th and 21st centuries in Canada, Israel and
Zimbabwe. The U.S. National Ocean Service stated in
2012 that no evidence of mermaids has ever been found.
have been a popular subject of art and literature
in recent centuries, such as in Hans Christian Andersen's
well-known fairy tale "The Little Mermaid"
(1836). They have subsequently been depicted in operas,
paintings, books, films and comics.