Human statue in new McDonalds campaign


Human statue in new McDonalds campaign - 26th March 2013

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McDonalds has launched two new TV adverts featuring a human statue and garage sale to promote its new loose change menu.

One ad features a man performing as a human statue waiting for a kid to give him money, while the other has an old couple selling their junk waiting for enough change to get a burger from the golden arches.

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The spots have been created by Sydney-based agency DDB, a long-term partner of the fast food giant and will be supported by outdoor, radio and digital.

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Credits: Agency DDB Sydney; McDonalds marketing director Madeleine Fitzpatrick; ECD Dylan Harrison; CD Cam Hoelter; copywriters Jon Austin & Steve May; TV director Paul Middleditch; production house Plaza Films; Music Smith & Western Studios; Media Agency: OMD.