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Human
statue in new McDonalds campaign - 26th March 2013
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McDonalds
has launched two new TV adverts featuring a human
statue and garage sale to promote its new loose change
menu.
One
ad features a man performing as a human statue waiting
for a kid to give him money, while the other has an
old couple selling their junk waiting for enough change
to get a burger from the golden arches.
Click
here
The
spots have been created by Sydney-based agency DDB,
a long-term partner of the fast food giant and will
be supported by outdoor, radio and digital.
Click
here
Credits:
Agency DDB Sydney; McDonalds marketing director Madeleine
Fitzpatrick; ECD Dylan Harrison; CD Cam Hoelter; copywriters
Jon Austin & Steve May; TV director Paul Middleditch;
production house Plaza Films; Music Smith & Western
Studios; Media Agency: OMD.
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