Fans who saw Marvel’s “Thor: The Dark World”
this past weekend experienced something a bit different
just before the film began, as the traditional Marvel
Studios logo morphed into its next generation, complete
with the studio’s very first official fanfare!
Now you can see it up close right here on Marvel.com
directly below, and we spoke with Marvel Studios President
Kevin Feige about what made this the right time for
a new logo, Brian Tyler’s musical fanfare and
more immediately beneath the video!
“We
designed the very first Marvel logo for the first
Spider-Man film,” remembers Feige. “We’ve
used that logo for eleven years, and with ‘Thor:
The Dark World,’ it felt like a good time to
update it because this is the very first film that
only has the Marvel logo in front of it. You look
back at the other films, and they’ve also featured
our studio partners’ or distribution partners’
logos. But now that we are our own entity within the
Walt Disney Company, it is only the Marvel logo in
front of the movies. So that felt like the time to
update it and have something that is more substantial
as a standalone logo in front of our features.”
The
new logo will appear in front of all of Marvel’s
films as well as “Marvel’s Agents of S.H.I.E.L.D.”
and Marvel Animation series. But in creating the new
logo, Feige didn’t want to break too much from
the one fans have grown to know and love.
“The
key was, we really
loved that old flip logo,” the Producer remarks.
“We didn’t want to re-invent the wheel,
but we wanted it to feel bigger, to feel more substantial,
which is why it starts with the flip, but suddenly
it’s more dimensional as we go through the lettering
and it reveals itself with the metallic sheen before
settling into the white-on-red, well known Marvel
logo, with the added flourish of the arrival and the
announcement of the Studios at the bottom of the word
Marvel.”
For
the very first time, Marvel Studios now has its very
own fanfare as well, something that helped make the
new logo feel more substantial.
“My
favorite part of it is, like all great studio logos,
you need a fanfare, and we’d never had that before,”
adds Feige. “We sometimes started the score of
the movie, sometimes just had sound effects over it,
sometimes had a song over it that leads into the beginning
of the movie. So this is the first time that we have
an actual, wonderful fanfare to accompany our logo.
We turned to Brian Tyler to compose it for us, who
this year has done two movies for us and two of what
I believe to be two of the best scores in any Marvel
Studios film, for ‘Iron Man 3’ and ‘Thor:
The Dark World.’ So he thankfully was willing
to and happy to create a spectacular standalone fanfare
for us.”
See
the new Marvel logo for yourself on the big screen
in front of “Thor: The Dark World,” now
in theaters and IMAX 3D, and keep your eyes on Marvel.com
for the latest on Marvel Studios films! (Marvel.com)
