Ashes versus bashes as Nine and Ten in cricket ratings
battle - 27th December 2013
Big Bash League match between the Melbourne Stars
and the Melbourne Renegades at the MCG.
10 has thrown its hat into the ring as a real challenger
to Nine's longstanding cricket monopoly on free-to-air
the Big Bash League's new broadcaster, the new kid
on the block is determined to shake up the establishment
and bring a fresh attitude.
it appears the high-cost gamble is paying off. It
attracted million-plus audiences for last weekend's
opening round of the Big Bash League.
break through the million-viewer barrier on Friday,
Saturday and Sunday night with our first foray into
prime time free-to-air TV is a terrific result,"
said BBL boss Mike McKenna.
it has given the league the opportunity to confirm
its position as the summer's most exciting and popular
domestic sporting competition."
bit of healthy competition appears to have raised
the standard across the board.
- which paid $100 million to secure the rights for
the next five years - signalled its intent by signing
former Test stars Ricky Ponting and Adam Gilchrist
to spearhead its commentary team.
is seen by many that the Nine team has gone for a
more youthful look in an attempt to appeal to a younger
audience - the cornerstone of Ten's market.
are some similarities in the way the two networks
package their coverage. But there also glaring differences.
Ten's programming unashamedly aims to hook viewers
who may not be fans of cricket.
means cheesy gimmicks such as the Million Dollar Six
competition are a key part of its package.
big difference is Ten's female presence. Nine's team
has long been a boys' club, but things are different
Fox Sports host and reporter Mel McLaughlin is a key
member of the Big Bash team. There are also female
roving reporters, such as Katie Price and Nat Hunter.
is little doubt Ten is still finding its feet and
there have been some slip-ups, but it's early days
and this battle has only just begun. (Herald