Packer targets Asian high-rollers with new Sydney
casino - 16th May 2013
Tycoon James Packer has picked a British firm to design
his proposed billion-dollar casino for Asian high-rollers
in Sydney, saying Thursday it will be "instantly
recognisable around the world".
Australian mogul wants his 60-storey building to rival
the Sydney Opera House in the iconic structure stakes
and to make it happen selected Wilkinson Eyre Architects
ahead of two American firms also on the shortlist.
Eyre is best known for designing Gardens by the Bay
in Singapore, the Mary Rose Museum in Britain and
the Guangzhou International Finance Centre in China.
completed, Crown Sydney will be instantly recognisable
around the world," said Packer, who already operates
casinos in Melbourne, Perth and Macau and is planning
a complex in Manila.
iconic curves and fine lines celebrate the harbour
and create an architectural 'postcard' that will help
attract international tourists and assist Sydney to
compete with other global destinations."
plan is for a six-star hotel -- Sydney's first --
and a VIP invitation-only gaming resort that will
be the first in the world with no slot machines, which
traditionally account for a large slice of casino
permission is granted, it will be constructed at the
Barangaroo development site in the shadow of the Sydney
Harbour Bridge, a prime harbourside location once
a working dock.
New South Wales state government is still considering
whether to give Packer's company Crown the green-light,
which would require it to issue a second Sydney casino
Rival Echo Entertainment, which owns the Star casino
in nearby Pyrmont, has lodged a counter-offer to expand
its facilities and extend its exclusive casino licence
beyond its expiry date of November 2019.
Eyre director Paul Baker said it was one of the best
sites in the world to develop and the architecture
would take its inspiration from nature.
curved geometry emanates from three petal forms which
twist and rise together," he said in describing
first petal peels off, spreading outward to form the
main hotel room accommodation, with the remaining
two twisting together toward the sky."
his father Kerry's death in 2005, Packer has moved
the family business away from its traditional media
operations and focused on creating Crown, a worldwide
high-rollers, particularly the growing ranks of wealthy
Chinese, are his target.