Packer signs up Chinese tennis ace Li Na to lure big-spending
tourists to Crown casinos - 8th October 2013
star Li Na of China
Packer is banking on the appeal of Chinese tennis
star Li Na to lure Asian tourists to his expanding
suite of multi-billion-dollar casino resorts.
Crown Resorts chairman signed the two-time Australian
Open finalist to an expanded two-year sponsorship
deal in Beijing last night.
deal comes as Mr Packer prepares to open a new $1
billion casino in Manila next year and the $2.4 billion
Studio City property in Macau in 2015.
who became the first Asian to win a tennis major at
the 2011 French Open, is one of China's most popular
sports stars and has worked with Crown as an "ambassador"
over the past two years.
Na represents everything that Crown stands for - a
commitment to excellence and to be the very best in
our fields,'' Mr Packer said. "She is a wonderful
tennis player, but more importantly, she is an extremely
honourable and charming person."
said she was "very happy'' to sign a new deal
as Crown was a "respected global luxury brand
and its hotels and employees are second to none".
Packer is in the middle of a major investment program,
with more than $2.7 billion expected to be spent between
2009 and 2016, which includes a $568 million expansion
of Perth's Burswood property.
that, Crown is expected to announce plans to build
a $US350 million ($371 million) 400-room luxury hotel
and casino in Sri Lanka to be opened in 2017, with
its pinnacle $1.5 billion Barangaroo casino resort
due to be completed by 2019.
in Macau, where Crown operates casinos through its
Melco partnership with Hong Kong entrepreneur Lawrence
Ho, is strong, with gaming revenues growing 21 per
cent last month compared to the previous year.
share price has jumped 37 per cent in the past four
months to $15.75.
Li Na sponsorship also promotes tennis in Australia
and China through Crown
support of Tennis Australia's Asia-Pacific Wildcard
Play-off and the Chinese Ballkid Exchange Program.