James Packer's plan for indigenous employment: Gaming, casino, property and tourism tycoon has grand plan


James Packer's plan for indigenous employment: Gaming, casino, property and tourism tycoon has grand plan - March 2013

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Crown Casino chairman James Packer has pledged to create more than 2000 jobs for indigenous Australians by 2021, after formally launching his gaming empire's reconciliation action plan with Victorian Premier Denis Napthine on Monday.

Packer has an Australia wide plan, which appears to be focused on Melbourne, Perth and Sydney (where he is campaigning to have his own gambling brand for high rollers, VIP's, world travellers and the like). Packer also has a deal in place with the Penrith Panthers NRL club, which would be part of the education supply chain for Crown Limited.

Crown Limited long along made everyone aware of its plan to create long-term job opportunities for indigenous Australians - it first signed up to the Australian Employment Covenant - the indigenous employment initiative founded by mining magnate Andrew Forrest - almost five years ago. The branding for that initiative was widely known as 'Generation One'.

Crown Melbourne employs 35 Aboriginal and Torres Strait Islanders, with another 70 indigenous people employed in Perth, out of about 14,400 staff.

''With each new employee we make a difference, in their life, their family's lives, in the community and our organisation,'' Mr Packer said on Monday.

''And yes, while we have only really begun our journey, we have learnt a great deal and made progress.''

Dr Napthine said Crown's reconciliation plan was a great opportunity for Aboriginal people to build self-respect, self-esteem and to be role models within their communities.

''This is a very positive and practical way forward towards true reconciliation with Aboriginal and Torres Strait Islander people,'' he said.

There is currently a great deal of spotlight on James Packer and his Crown Limited empire, and its a very safe bet that Mr Packer and his world class team will be doing everything to ensure that there employment plan for Indigenous Australia and beyond is nothing but a grand success.

Websites

Crown Limited
www.crownlimited.com

Media Man Int
www.mediamanint.com

Penrith Panthers
www.penrithpanthers.com.au

GenerationOne
www.generationone.org.au

Media Man
www.mediaman.com.au