Kayo sports streaming service, dubbed ‘Netflix of sports’, launches in Australia - 27th November 2018

Watch four sports at once, or catch up on a game you missed without the spoilers. The ‘Netflix of sports’ promises to revolutionise our viewing this summer and beyond.

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Kayo’s multi-sport streaming service is designed for sports-loving Australians and allows users to split their screen to watch up to four different sports.Source: Supplied

by Jennifer Dudley-Nicholson

Australia’s newest streaming service offers the most comprehensive line-up of sports ever seen in one place, in a package its boss says could be a world-first.

OVER 50 SPORTS, LIVE AND ON DEMAND CLICK HERE FOR FREE TRIAL

Kayo Sports, dubbed ‘the Netflix of sports,’ officially launched in Australia yesterday to overwhelmingly positive online reviews from sports-mad viewers who are keen to stream video from headline sports including AFL, NRL, rugby league, A-League, tennis, and Formula 1.

Catch La Liga on Kayo. Picture: AFP Source: AFP

The AFL finals will be on Kayo. Picture: AAP Source: AAP

With more than 50 sports packaged into the app, Kayo Sports will also deliver a long list of international sports to viewers who, according to analysts, have been forced to spend big dollars to watch them via individual apps.

NETFLIX OF SPORT

Kayo Sports chief executive Julian Ogrin said delivering so many different codes in one place was an “unprecedented” offering that wasn’t possible anywhere else in the world.

“We had that vision of creating that ‘Netflix of sport’ idea and when you look around the world, it really doesn’t exist,” he said.

“To think that the Australian sports fan is going to get an exclusive service that is unprecedented in the world that is something that is impressive.”

The company will get access to live matches and on-demand replays from an arsenal of three providers — Fox Sports, BeIN Sports, and ESPN — allowing the service to deliver everything from the Australian T20 cricket and Big Bash League, to One Day Internationals between New Zealand and India, or English and Ireland that might not otherwise find a screen in Australia.

Other international sports covered by the Kayo Sports umbrella include American NFL football, NBA an NCAA College Basketball, and Major-league Baseball, international soccer such as the FA Cup, Socceroos matches, La Liga, Serie A, and Bundesliga, golfing tournaments US Open, European PGA Tour, and British Senior Open, as well as UFC matches, MotoGP, World Rowing Championship,

Even footy favourites such as the State of Origin and Bledisloe Cup will feature on the app, allowing fans to catch up after the game, or sneak a look if caught somewhere else.

Plenty of female codes also feature in Kayo Sports, including international soccer matches featuring the Matildas, Australian basketball league WNBL, Women’s Champion’s Trophy in hockey, and the Women’s World Rugby Sevens.

30,000 HOURS OF SPORTS PER YEAR

And then there are important but lesser recognised sports such as the Premier League Darts, FEI World Cup Vaulting, and the PSA Squash Hong Kong finals, amid many others.

Mr Ogrin said Kayo Sports offered such a comprehensive list of sports to appeal to sports lovers from season to season — summer cricket to rugby league, for example.

“We will offer is over 30,000 hours of sport annually, and over 2000 hours of sport every month,” he said.

“We’re really catering for all those sports lovers who like codes from all around the world.”

Streaming services in Australia currently command an audience of more than 9.1 million users, but Telsyte managing director Foad Fadaghi said sports fans had been forced to take out individual subscriptions for sport, potentially costing them big dollars if they wanted to access more than one.

“If you look at the number of streaming subscribers that Telstra has for NFL, NRL, and motorsport, it’s a very large marketplace,” he said.

“In Australia, putting aside Netflix and Stan, sport is the largest part of the market. People pay to see sports like the NBA an UFC an many niche interests in the sporting space. The number of subscribers is actually a large part of the market.”

Each Telstra ‘pass’ currently costs $12.99 per month, while Optus Sport commands $14.99 for its international soccer coverage, quickly adding up if users want to watch several sports seasons.

Kayo Sports, at kayosports.com.au, will cost $25 per month to stream sports to two devices at once, or $35 for access to the service on three screens. It’s currently available on Apple and Telstra TV, for Apple and Google Android smartphones, on web browsers and via Google Chromecast Ultra devices. Click here to trial it free for 14 days.

A full list of sports streamed through service is available here.