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Las
Vegas tourism, business, entertainment industry may get boost by Richard Branson's
Virgin Hotels says Media Man agency - March - June 2018
King
of the publicity stunt and global media darling may help save Vegas Advertise,
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Virgin
Group founder Richard Branson in Las Vegas. Virgin Hotels announced that it had
bought the Hard Rock hotel and casino in Las Vegas. (AP Photo/John Locher)
He's
the king of the publicity stunt, one of the world's most flamboyant and colourful
characters, and a cashed up billionaire, and he has grand plans to boost business
in a somewhat embattled Las Vegas. The
question is, will Branson's latest daring business project and extension of the
world famous Virgin brand work, and get bums in seats; that's actually bodies
in beds and hotel foyers in downtown Vegas. The
charismatic Branson does his homework, however history tells us that not everything
'Dr Yes' and his Virgin Group turns to gold. Branson is the first to admit this,
with one of the most famous examples being his now defunct Virgin Cola. There
was no need for Virgin Group to invest in Las Vegas, however the world knows Branson
loves a challenge, and he's found one in 'Sin City'. The
site of what will become Virgin Hotels has its history as Hard Rock Hotel &
Casino was was home to 1,500 rooms and suites off the Las Vegas Strip. It will
continue to operate under the Hard Rock banner through the conclusion f 2019,
when the renovations are expected to be completed. “Virgin
is all about fun, entertainment, not taking ourselves too seriously,” Branson
said. “Virgin Atlantic has had a lot of fun flying tons of people to Las
Vegas from Britain for many years. Virgin America has done the same, and we wouldn’t
have just come to Las Vegas unless we could’ve found the property that was
very Virgin, and I think that’s what we’ve achieved.” The
only Virgin Hotel opened for business so far is in Chicago. Several others are
planned for New York, Dallas, New Orleans, Nashville, Washington D.C., San Francisco,
Silicon Valley, Palm Springs, California, and Edinburgh, Scotland. One may ponder
the question, is this entirely for business reasons, or does Branson and his partner
like to sleep around via various hotels, so he would rather pay himself that a
competing hotel chain while enjoying the United States? Whatever the case, Branson
has a lot of work on his hand to improve the business in Vegas, and if he does,
he will be looking for the news to spread outside 'Sin City (but not the bedroom
or casino tales), which as per Vegas lore are to stay in Vegas. Should
Branson's efforts to boot Las Vegas via his hotel brand be successful, perhaps
this may give the mogul the confidence to start another new venture down under
in Australia, one of his favorite destinations. Branson might like to help Sydney's
struggling Hard Rock Cafe brand at Darling Harbour, and give some competition
to the likes of QT Sydney, Hilton, Intern-Continental, Sheraton, The Darling and
friends. Sydney is an extremely strong market for the mid to high end hotel market,
so you may wonder why there's not a Virgin Hotel Sydney yet. Give him time. *the
writer has enjoyed a long term business association with Virgin Group. Virgin
Hotels is not a current client of the Media Man group. 
Promotions Las
Vegas promotions: Planet Hollywood Resort & Casino Las Vegas promotions via
Media Man Major
Online and Traditional Advertising, Publicity and Brand Sponsorships available
via Media Man group; Media Man Int and Media Man Australia Hotel,
Resort and Accommodation campaigns via Media Man Int and Media Man Australia
News Hotel,
Resort and Airline online ticket booking war escalates; Australian and international
sector Casino
News Media Website, Facebook, Instagram Undergoing Makeover For 2018 News, Advertising
and Publicity Campaigns; Online and Traditional 
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