Leo Burnett Sydney named AdNews’ Agency of the Year - 2015

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Creative agency Leo Burnett Sydney was named the agency of the year, as well as topping the ad network of the year and NSW agency of the year categories, at last night’s AdNews Awards.
Leo Burnett Sydney beat out Mnet, Soap and Cummins & Partners to take home the top gong.
Media agency Bohemia took home the award for media agency of the year, while UM NSW grabbed the media network of the year title for the second year running.

In the campaign categories, Saatchi & Saatchi’s ‘Penny and the Pirate’ for Luxottica Australia won the Game Change and Digitial campaign categories, while DDB Melbourne’s ‘Radiant Returns’ for Radiant won the ad campaign of the year award and the branded content award. Initiative picked up the media campaign of the year award for its work on Kia’s ‘Game On’.
The evening also saw Scott Whybin inducted into the Advertising Hall of Fame.

The full list of awards:

Agency of the Year: Leo Burnett Sydney
Ad Network of the Year: Leo Burnett
Media Network of the Year: UM NSW
NSW Agency of the Year: Leo Burnett Sydney
Victorian Agency of the Year: Cummins & Partners
State Agency of the Year: The Brand Agency WA
Direct Agency of the Year: Lavendar
Media Agency of the Year: Bohemia
Small Agency of the Year: 3rdSpace
Emerging Agency of the Year: The General Store
Digital Agency of the Year: Soap Creative
Independent Agency of the Year: Cummins & Partners
The Game Changer Award: ‘Penny the Pirate’ – Luxottica Australia Saatchi & Saatchi
Specialist Agency of the Year: Mnet
PR Agency of the Year: Mango Australia
Digital Campaign of the Year: ‘Penny the Pirate’ – Luxottica Australia Saatchi & Saatchi
Ad Campaign of the Year: ‘Radiant Return’ – Radiant DDB Melbourne
Media Campaign of the Year: ‘Game on’ – Kia Initiative
Ad of the Year: ‘Unbreakable Driver’ – Toyota Hilux Saatchi & Saatchi NSW
The UN LTD Award: ‘The Anzac Appeal’ – RSL DDB Melbourne
The Best Use of Data Award: ‘See More Inside’ – Commbank Working Capital M&C Saatchi
The Branded Content Award: ‘Radiant Return’ – Radiant DDB Melbourne
Hall of Fame – 2014 Inductee: Scott Whybin

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