Crown Casino opens in Perth - 2nd January 2013
Crown Casino Executive Chairman James Packer has announced
that its major renovation of Perth's Burswood casino
has been completed, and that the massively overhauled
casino will be renamed Crown Perth.
makes it the second Crown Casino complex in Australia,
and the third in the world. The casino has been subject
to a huge makeover, with Crown Casinos spending more
than AU$750 million on the project. Work began in
2004, and has been ongoing for the past eight years.
renovation has involved a substantial upgrade of the
existing casino infrastructure and property developments
aimed at catering to the high-end Asian tourist market.
These include the Sky Room, an exclusive gaming room
aimed at high rollers where the gaming tables look
out over the Swan River, three private jets to bring
international VIPs to Australia, and two mansion suites
that have cost over AU$11 million each to build.
are also plans to construct a new golf course to replace
the old one, which is now the site of the new Perth
stadium. "Things like golf are part of trying
to build a tourism destination that is truly world
class" said Mr. Packer. "We want to do much
more here. We believe in this city, we believe in
this state, we think as a company we are lucky to
name change is intended to capitalize on the international
reputation of the Crown Resorts brand. It is hoped
that this will make it more attractive to international
and interstate visitors, especially those from the
strategically important Chinese market. The new casino
will be placed in direct competition with other integrated
resorts in the Asia Pacific region, which has seen
huge growth in recent years despite the global downturn.
growth in casino resorts in the Asia Pacific region
has been matched by growth in the online casino market.
The increasing use of mobile devices such as tablets
and smartphones has opened up a whole new market to
online casinos, which were previously restricted to
providing gaming via fixed-line internet services.