partnership delivers powerful understanding of customers
- 17th August 2017
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its continuous pursuit for digital innovation, Roy
Morgan announces a partnership with Melbourne-based
real-time data from social and public sources, Lexer
creates rich profiles of a brands customers
and prospects. When integrated with Roy Morgan Helix
Personas, the enriched customer profiling enables
clients to reach beyond their current CRM to discover
what matters most to their audience LIVE.
to Roy Morgans Chief Digital Officer, Howard
Seccombe, this is another important addition to the
Roy Morgan digital portfolio.
day our clients use Helix Personas to inform their
strategies, marketing campaigns and product development
and it was obvious that we needed to find a way of
connecting Helix Personas with real-time human data
to provide context and structure around the Personas
who generate, engage and follow in these conversations.
the first time we are able provide a simple solution
if, for example, a brand launches a new product and
wants to directly attribute feedback and sentiment
gathered across public and social sources back to
its target market and customers. This is the awesome
power our new partnership brings to the table which
finally unlocks the true value of social media.
Morgan and Lexer clients can now identify specific
groups their audiences belong to and the content theyre
sharing publicly LIVE.
CEO, Dave Whittle, said the partnership opens up new
opportunities for Australian companies to reach beyond
special about this partnership is how quickly Lexer
can combine Helix personas with CRM, shopping and
social data to gain a new level of insight.
Right now, were seeing clients using Helix
Personas and Lexer Identities to elevate their approach
to Marketing Strategy. Theyre using deep data
to create hyper-targeted, dynamic communications,
to win and retain customers with insights and understanding
their competitors simply dont have.
partnership advances Lexers ambition to enable
customer-obsessed organisations to gain greater understanding
and deliver engaging communications to acquire, grow
and retain them.
About Roy Morgan
Morgan Research is the largest independent Australian
research company, with offices throughout Australia,
as well as in Indonesia, the United States and the
United Kingdom. A full service research organisation
specialising in omnibus and syndicated data, Roy Morgan
Research has over 70 years experience in collecting
objective, independent information on consumers.
helps leading brands to create personalised and impactful
customer experiences. Their unique combination of
enriched data and beautifully simple tools are trusted
by global blue chip organisations including IAG, AFL,
Qantas, Westfield, EA Games, Billabong, Rio Tinto
Offices: LA, Melbourne & Sydney
Director of Marketing, Solutions and Support
0412 465 095