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New
'safe' screens a selling point - 6th September 2015


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As
it gets harder to tear our eyes away from smartphones,
televisions, tablets or computers, concerns are growing
over a blue light emitted by their screens, blamed
for harming the retina and causing interrupted sleep.
Electronics
giants are turning crisis to an opportunity - quickly
declaring that their latest products feature 'safe'
screens.
At
the IFA mega consumer electronics show in Berlin,
Dutch company Philips is showcasing a new technology
for its computer screens called 'SoftBlue', which
it claims is gentler on the retina.
'We
are shifting the harmful blue light frequencies, which
are below 450 nanometers, to above 460 nanometers,'
said Philips' marketing director Stefan Sommer.
Other
brands like Asus and BenQ, along with American firm
ViewSonic, have also seized on 'safe' screens as a
new selling point.
'We've
been told from a very early age by parents that too
much screen time, in front of a TV or a computer,
is bad. So a 'safe' screen might resonate with consumers,'
said Paul Gray, an analyst at IHS Global Insight.
Because
it generates a relatively high intensity of light
from just a low amount of energy, light-emitting diodes
(LEDs) are used to light up smartphones, televisions
or computers.
But
the problem is the blue ray emitted at the same time,
which is feared to pose potentially serious health
consequences.
It
is all scare-mongering or scientific fact? Serge Picaud,
a researcher at the Institute of Sight in Paris, has
a more measured take on it.
'We
should not be so afraid that we bin all our screens,'
he said.
Picaud
carried out a study in 2013 in which he exposed sample
retina cells from a pig - similar to those found in
humans - to different wavelengths of light, and showed
that those between 415 and 455 nanometres killed the
cells.
In
other words, deep blue light, which is close to ultra-violet
light, is particularly harmful to eyes.
Nevertheless,
the scientist says, 'that must be taken in proportion
as the light intensities produced by our screens are
still relatively weak compared to sunlight'.
'Those
who worry about harm caused by screens, do they also
wear sunglasses at the beach?' asked Picaud.
Vincent
Gualino, an ophthalmologist at a French hospital also
believes that 'we should not be afraid of the screens'.
'The
real problem is over-consumption,' the specialist
on retina illnesses said, warning people against spending
more than six hours in front of their screens.
Children's
eyes are most vulnerable, as their retinas are clear
and they 'will be exposed over 40 or 50 years'.
For
those who cannot help but stay glued to screens, Gualino
prescribes special glasses to filter out the blue
light.
Such
glasses are widely available in Japan, while in France,
lens maker Essilor offers special lenses that screen
out the harmful rays.
(AFP)
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