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News
Corp Australia goes further to launch new PerthNow
site to advertising & media agencies - 5th September
2014

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PerthNow
has unveiled a new site with a fresh design aimed
to drive engagement with local audiences. To celebrate,
the team from The Sunday Times and PerthNow visited
a number of advertising agencies around Perth with
coffees and bagels to discuss the positive changes
and what they mean for them and their clients.
The impromptu visit to OMD, Initiative, 303Lowe, The
Brand Agency and Carat was received well, with positive
feedback throughout the morning - including it being
a quirky way to highlight the 'We Go Further' message.
News
Corp says the new PerthNow site offers readers a richer
more engaging experience and the introduction of a
number of new features including My News, which gives
users a personalised hub to store articles, create
selection shortcuts and view their browsing history.
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