|
Newspapers
ads have advantages: News Corp - 23rd September 2016
Your
text advertisement here from as little as $100USD
per 12 months
Profiles
Television
Music
Movies
Hollywood
WWE
Wrestling
Business
Gaming
Entertainment
Advertising
Promotions
News Corp is determined to make the
media company more digital and global, but chief executive
Robert Thomson says newspapers remain powerful platforms.
Mr Thomson, speaking at the Goldman Sachs 25th Annual
Communacopia Conference in New York on Thursday, said
the outlook for the print advertising market was 'very
volatile'.
However, newspaper ads had the advantage of being
100 per cent viewable and News Corp's vast stable
of mastheads still had much to offer advertisers.
'There is no doubt our print mastheads are in transition,
but they are still very powerful platforms,' Mr Thomson
said.
'Ultimately advertisers are looking for affinity,
quality and measurability.'
News Corp's newspapers, including The Australian,
Herald-Sun, The Daily Telegraph, The Wall Street Journal,
New York Post and The Sun, created a strong combination
with their digital sites.
'The two platforms together form a powerful opportunity
for us and a powerful means for advertisers to reach
their audiences,' he said.
Mr Thomson avoided a question about speculation News
Corp was examining whether to merge Fox Sports with
its 50 per cent owned Australian pay TV operator Foxtel.
'At the moment we are just focused on growing subscribers
at Foxtel,' Mr Thomson said.
But the chief executive continued to publicly denigrate
one of Foxtel's main rivals Netflix, the US streaming
company that launched in Australia last year.
He said Netflix subscribers in Australia do not get
the same offering as Netflix customers in the US.
'Netflix has gone there and is not growing at the
same rate now as it was a year ago and part of that
is Netflix in Australia is Notflix - it just doesn't
have the same range of programming that Americans
are accustomed to,' he said.
'The programming range Foxtel has is vastly superior.'
Asked if News Corp, which also owns Dow Jones, HarperCollins
and online real estate service Move, was happy with
its asset holdings, Mr Thomson replied: 'I'm never
happy'.
'Happiness is weakness,' he said.
'The minute you are satisfied you are complacent.
'I try to avoid happiness at all costs.'
(AAP)
|
