Wrestling in Olympics Provides Huge PR Opportunity
for WWE - Feb 2013
most negative news for amateur wrestling could turn
into positive news for WWE.
past week it came out that the International Olympic
Committee is dropping wrestling starting in 2020.
haven't heard one person who is in favor of this and
I'm not surprised. After those in the military, wrestlers
are the most proud and disciplined people I've ever
met. It's ridiculous to take away the ultimate goal
of representing your country in a sport that is so
rich in history.
reality of this whole situation provides a potentially
huge positive global PR opportunity for WWE, TNA,
Ring of Honor, Prime Wrestling, Dragon Gate and any
other professional wrestling company with television
these companies with large enough followings can help
rally the petitions and outcry of eliminating wrestling
from the Olympics?that's a huge win for their reputations.
wrestling normally gets a lot of negative press or
critique from the outsiders looking in. This situation
with amateur wrestling in the Olympics seems to have
upset even those who aren't regular followers of the
sport. They realize the historical significance of
the sport. They realize the athletic talent in the
sport. Amateur wrestling gets much more respect from
the outsiders looking in than professional wrestling.
wrestling is big Johnny down the street who is the
best wrestler at the local high school. Professional
wrestling is Bubba in sweatpants. Amateur wrestling
is school or country pride. Professional wrestling
is the kid down the street breaking his arm on the
trampoline. Amateur wrestling is technique and physical
discipline. Professional wrestling is fake.
how the classifications can frequently be described
by the uneducated person. Nonetheless, educated or
uneducated, it's still reality for many.
WWE, who has the biggest platform and audience of
any pro-wrestling company, can lead the charge to
save wrestling in the Olympics?that's the type of
highlight that stays with a company's legacy forever.
has shown they can mass promote whatever cause they
are focused on. Promoting John Cena's number of wishes
granted, download the WWE app, use Tout or SmackDown
your vote. All of these campaigns WWE has pushed aggressively
with different mediums.
WWE was to campaign to help save wrestling in the
Olympics, it would be an easier sell to get the audience
behind. WWE has Brock Lesnar, Dolph Ziggler, Jack
Swagger and others who all are former decorated amateur
wrestlers. The audience can connect with this. They
can see the genuine motivation in the campaign.
the WWE app, or John Cena's image, Tout videos?all
have selfish connections to WWE. The app makes WWE
money. Cena's image makes WWE money. WWE is invested
in Tout. Even encouraging people to vote can be interpreted
certain selfish ways because of Linda McMahon's political
think WWE campaigning for the future of amateur wrestling
will be viewed as WWE using their status to help save
a sport that doesn't have as strong of a platform
to speak to millions on a weekly basis on television.
go as far to say, based on the amount of professional
wrestlers I've seen speak out on Twitter in support
of saving wrestling in the Olympics?the opportunity
for good PR could turn into bad PR if WWE doesn't
make any public attempt to reach out and help.