pounces with $3 million sponsorship deal - 14th May
The Sydney Morning Herald)
Sydney Rabbitohs Crown
Sydney will part ways with major home sponsor The
Star at the end of the season to link with billionaire
James Packer and his Crown organisation.
sponsorship change comes as Crown and Echo Entertainment
- the parent company of The Star - grapple for control
of Sydney's lucrative casino market.
was revealed on the weekend that the board of The
Star had chosen not to renew its previous sponsorship
deal with the club.
boss Packer, a close friend of Rabbitohs owner Russell
Crowe, jumped on the opportunity to substitute the
rival casino's logo with that of his own.
Crown Resorts emblem will be on the front of Souths
jerseys for the next three seasons in a deal believed
to be worth $1 million a year.
club says the plans for a world class resort at the
Barangaroo site in Sydney, at which Packer is lobbying
to build a $1 billion hotel and casino, will provide
opportunities for the Rabbitohs to be involved in
Crown's Indigenous employment and training programs
through its charity and community arm of the Club,
is working closely with the National Centre of Indigenous
Excellence (NCIE) whose home is in Redfern alongside
the South Sydney Rabbitohs.
Sydney Rabbitohs CEO Shane Richardson says this is
a perfect fit for the club and a major boost as it
plans for the next three to five years.
very excited to have Crown confirm that they will
be joining the Rabbitohs family as our Major Home
Corporate Partner for at least the next three years,
starting next season, Richardson said.
will be more than just a logo on the front of our
home jersey. They will be a valued member of the Rabbitohs
family, with our aim to be the number one sporting
organisation in Australia.
is a global brand with a wonderful business reputation
and a willingness and drive to help increase the attraction
of Sydney to global travelers.
excited by their plans for the Barangaroo South precinct
and the opportunities that this will open up for our
Club, opportunities for Souths Cares, and other organisations
with whom we work.
We are currently planning for our short- and
long-term futures and Crown will become a major part
of what we can achieve both on and off the field.
CEO Rowen Craigie says Crown is extremely excited
about partnering with the Rabbitohs in 2014, particularly
on our Indigenous employment programs at the NCIE".
are one of the oldest and most prominent sporting
clubs in the country and part of Sydney's social fabric;
we jumped at the opportunity to take up the sponsorship
and will use the club's high profile to help deliver
our Indigenous training and education roles in the
Most pleasing will be the result for local job
seekers, students and the players themselves.
players will be key mentors for Crown's school based
traineeships at the NCIE and act as Crown education
sponsorship with Souths, will build on our training
partnership with the Penrith Panthers Football Club
and our wonderful sponsorship of the Melbourne Storm.
Rugby League is part of Australia's social fabric
and we are proud to be aligned with these great clubs.