Paddy Power Targets Asia Pacific; Australia Media Man Int

Paddy Power Targets Asia Pacific; Australia

July 31, 2011 - Paddy Power has entered into a b2b agreement with Media Man as part of its new campaign targeting the Asia Pacific region and in particular, Australia.

The Irish based gaming and igaming powerhouse offers online casino games, online poker, sports betting and a range of other diverse and exciting betting offerings.

Paddy Power is the largest provider of fixed odds sports betting in Ireland.

The company has as an unconventional approach towards betting; Paddy Power is committed to making low-stake betting more entertaining and accessible. Through this strategy the company has developed a strong reputation as "The Punter Friendly Bookmaker" and has become renowned for its unique "Money Back Specials". The shares of the company were listed on the London and Irish Stock Exchanges in December 2000. The company also markets its service in the UK.

The company operates through licensed betting offices along with operating Ireland's largest telephone (Paddy Power Dial-a-bet) and online betting operations plus a brand new casino for online fun and games.

Media Man director Greg Tingle said "We are absolutely delighted to have entered into a b2b agreement with Paddy Power. They have a brilliant reputation in Europe and we believe that they have a great deal to offer the Asia Pacific - Australian market. We encourage Asia Pacific punters as well as media types to have a closer look at this most exciting company which is recognized as a world leader in its field.

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