PartyPoker links up with Dusk Till Dawn - 9th February 2015

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PartyPoker, the online poker brand of bwin.party, has secured a multi-year branding and online agreement with European live poker venue, Dusk Till Dawn (DTD).

Under the partnership, DTD’s online satellites and internet tournaments will move to a dedicated DTD tab within the PartyPoker online poker room, while the DTD live club introduce branding from the operator.

Plans are also in place to promote poker across the UK with a number of online and live events.

“I am very excited about this agreement, over the last seven years, with the support from our loyal members and the UK poker community, DTD has grown into the leading live poker brand in the UK,” DTD owner Rob Yong said.

“PartyPoker is one of the best known online poker rooms in the world and are fully committed to the UK market, sharing our ideology of working with the UK poker community to provide a level playing field and a healthy long-term poker ecology, this presents a massive opportunity to re-energise the UK poker scene.”

Golan Shaked, director of games labels at bwin.party, added: “We are looking forward to working with the DTD team who have built a hugely successful live poker experience.

“Using their intricate knowledge of the UK poker scene gives us a fantastic opportunity to reinvigorate the PartyPoker brand and attract a new generation of players.”