Red Bull profit without wings


Red Bull profit without wings - 19th September 2015

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Profits at Austrian energy drink maker Red Bull GmbH reportedly grew 1.45 per cent in 2014, far slower than in recent years.

The privately owned parent company of the Red Bull Group made a net profit of 370 million euros ($A584.3 million), the daily Wirtschaftsblatt reported on Friday, citing the commercial register.

While profits decreased in 2013, Red Bull had reported growth rates of about 40 per cent in the two previous years.

Last year's revenues rose five per cent to 2.66 billion euros, but were outweighed by major marketing cost for Red Bull, a major sports sponsor.

The operating profit therefore fell 19 per cent to 333 million euros.

The entire Red Bull group collected revenues of 5.11 billion euros, 1.45 per cent higher than in 2013.