Richard Branson beams himself onto Harbour Bridge - 10th July 2009

British Ashes fans have taken great delight in billionaire Richard Branson's latest stunt - a cheeky sledge against Australian cricket captain Ricky Ponting beamed onto the Sydney Harbour Bridge.

On the opening day of the Ashes cricket series in the UK, Branson's image and a text message appeared on one of the Sydney Harbour Bridge piers.

“Good luck Ricky. You’ll need it. Dicky x”, said the sledge, which appeared next to an image of a grinning Branson, his face painted with the St George’s Cross.

The stunt was covered by British press including The Guardian and The Daily Star.

“I love Australia and I know that the Aussies are always up for a spot of light-hearted banter, especially when it comes to The Ashes,” Branson said.

“Every Australian I know wants to stuff us in the upcoming series and I wanted to do my bit to encourage the England team in the hope that they can win the Ashes this time round.”

However Branson posted a tongue-in-cheek apology on his twitter account last night after media outlets reported the stunt upset Australian fans.

“I’m sorry if I’ve ruffled a few Aussie feathers with my message... maybe the truth hurt! C’mon England,” he said.

Branson is well known for his promotional stunts, which have included jumping off buildings and helicopters.

More Richard Branson stunts

Richard Branson jumps more than 120 metres off the Palms Hotel and Casino to celebrate new Virgin Atlantic flight from San Francisco to Las Vegas, ripping his pants and looking worse for wear.

Profiles

Richard Branson

Virgin Enterprises Limited

Cricket

Ricky Ponting