Roy Morgan Research: State Of The Nation: Media Report - 16th August 2017

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Roy Morgan Research: State Of The Nation: Media Report

Media Yesterday and Tomorrow: following the money

Media used to view itself by channel … TV, newspapers, radio, magazines, outdoor, cinema. But it's now characterised by news, entertainment, information and communities. The business models - where the money is - have changed forever.

State of the Nation MEDIA REPORT takes a penetrating look at the media landscape and reveals startling new insights and intelligence. It presents three emerging trends and maps key pathways into the future - following the money.

Unveiling new research on the changed relationship between consumer and producer, you will discover how the changing business models are presenting threats and opportunities for media owners, planning and buying agencies, brands and the broader industry.

Will the rise of digital continue inexorably? What will be the future of media, in all its forms, for consumers, brands and agencies?

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