James Dyson puts on Dyson product launch with a difference:
Sydney, Australia - 19th Feb 2013
James Dyson, the British billionaire industrial designer
(not to be confused with Tony Stark from Iron Man
- Marvel Comics fame) who invented the dual cyclone
bagless vacuum cleaner, has just finished hosting
his fabulous launch event at the Sydney Theatre Co
Ltd, Pier 4.
understood he took a fair swipe at "competitor)
robot vacuums as "pathetic" with poor suction
and no navigating skills. Yes, the others suck - but
not in a good way.
lot of the (product) attention was on his latest product,
a tap that can also dry your hands in about 12 seconds.
Dyson, who rocketed his company to nearly 4000 staff
and $1.5 billion in annual sales, advised he would
only launch a robot vacuum when he got it right.
product snapshot - the Dyson hybrid dryer-tap...
models launched in Australia recently include the
$399 Robomaid, LG's Roboking range ($549-$1149) and
Samsung's $999 Navibot. Dyson didn't name and shame
but was dismissive of the current lot, criticising
their navigation and efficiency which meant they offered
poor battery performance and cleaning ability.
got whiskers sticking out of them whiskers
don't clean anything they just disturb the birds,"
he told Fairfax Media.
a difficult job and I'm not rushing out a gimmick
robot to pretend to people we're cleaning the floor,
we're not doing that we're doing it properly."
is one of the robot vacuums on the market.
coming up with his vacuum cleaner breakthrough in
the late 1970s, it only reached the British market
10 years later, and Dyson is now a global market leader.
A third of British homes now have a Dyson.
company has also launched other innovations such as
bladeless fans and an "Airblade" hand dryer
that uses jets of air to scrape the water off the
hands. The same sort of technology but with a far
more advanced motor ("three times faster than
any electric motor has gone before") powers the
new hybrid dryer-taps.
has wrestled for years to prevent companies copying
his designs, winning a $5 million damages award from
Hoover in 2000. Now, the main offenders are out of
Asia and Dyson thinks intellectual property protection
is weaker because people are getting away with copying.
and the Chinese are copying things and I think it's
very bad," he said. "It's said by certain
people that that increases competition, actually it
decreases competition because all they're doing is
copying the market leader."
said the copycat companies could produce cheaper products
because they haven't incurred all the development
costs and associated risks.
morally wrong, I think it's legally wrong and I think
it hurts the consumers because the consumer doesn't
get a choice," he said. "Intellectual property
should be supported better; the law should be made
October last year Dyson filed a lawsuit alleging a
"spy" employee stole the blueprints to a
£100 million ($149.7 million) technology and
passed them to rival Bosch.
said western countries such as Australia and Britain
need to focus on educating more scientists and engineers,
as they are increasingly being overtaken by countries
per cent of all graduates from Singapore are engineers,"
he said. "For Britain, Australia, the US and
other European countries to compete in any way they've
got to heavily arm themselves with technology."
event in Sydney...
wasn't a cheap and nasty event, as is too often the
case with product launches. Dyson impressed with wit,
goodwill and loads of great food and drinks, which
looked and tasted 5 star. It was a great vibe and
news media was treated with respect, friendliness
and delicious treats. How could we not share the story
and photos far and wide across media and internet
- which was no doubt another masterstroke by the colourful
billionaire and his brains trust. If you have the
budget - Dysons' are well worth a close look.
Rinaldi Photography - Flickr