content advertising and promotion campaigns vs organic
- natural search results; A media and new media overview,
by Greg Tingle
text advertisement here from as little as $100USD
per 12 months
type of business or processional endeavor are you
involved in? Chances are that the internet aka World
Wide Web, is having an effect on your business, and
if its not already - it will in say 99% of cases.
internet is hear to stay, like it or not, and the
range of ways for individuals and brands to get found
on the internet is continuing to evolve, as are the
various ways and applications for online commerce.
my career I have worked in a number of fields ranging
from Pay TV / Streaming Television, Water Utilities,
Community Television, Webcam Advertising, Property
Promotion, Transport Logistics (Trucking and Shipping),
Food and Hospitality, Project Management, Community
Events and Journalism and Public Relations to name
a few. Every single one of these industries has been
impacted by the internet, new media and social media
of Google, Facebook, Instagram and Twitter - the Big
4, and YouTube, making it 5. Then there's Snapchat...
and no doubt other big social media companies on the
rise, soon to be household names. Have I got your
attention yet punters.
I qualified to offer commentary on the subject?
- As the head of Media Man Australia and Media Man
Int I was the prime reason we were able to become
a semi finalist in the Hitwise Australia Top 10 (entertainment
- personalities) category a number of times (at least
5 times I believe), and we have the award badges to
prove it. Ask Hitwise if you like. It's under the
name Media Man Australia, with myself as the boss.
brands did you help elevate?
I'm not going to give away trade secrets here, or
any other place, but here's a few entities that we
assisted climb up the ratings in either an organic
/ natural way, paid, or both. For the recent I believe
organic results are more powerful, as they are legit.
You attained them because you know what you are doing,
rather than just paying someone to get you paid results
on a top 10, and the moment you stop paying, you and
your brand becomes invisible again.
Man Australia, Media
Man Int, Greg
Tingle Promotions, Human
Statue Bodyart, Australian
Sports Entertainment, Virgin
On Hold, Paddy
That's enough already! And, there's dozens more that
we are not able to name for commercially sensitive
Results?; A Wikipedia rundown - thank you Jimmy Wales
search is a method for entering one or a plurality
of search items in a single data string into a search
engine. Organic search results are listings on search
engine results pages that appear because of their
relevance to the search terms, as opposed to their
being advertisements. In contrast, non-organic search
results may include pay per click advertising.
Google, Yahoo!, and Bing search engines insert advertising
on their search results pages. The ads are designed
to look similar to the search results, though different
enough for readers to distinguish between ads and
actual results. This is done with various differences
in background, text, link colors, and/or placement
on the page. However, the appearance of ads on all
major search engines is so similar to genuine search
results that a majority of search engine users cannot
effectively distinguish between the two.
so few ordinary users (38% according to Pew Research
Center) realized that many of the highest placed "results"
on search engine results pages (SERPs) were ads, the
search engine optimization industry began to distinguish
between ads and natural results. The perspective among
general users was that all results were, in fact,
"results." So the qualifier "organic"
was invented to distinguish real search results from
term was first used by Internet theorist John Kilroy
in a 2004 article on paid search marketing. Because
the distinction is important (and because the word
"organic" has many metaphorical uses) the
term is now in widespread use within the search engine
optimization and web marketing industry. As of July
2009, "organic search" is now common currency
outside the specialist web marketing industry, even
used frequently by Google (throughout the Google Analytics
site, for instance).
claims their users click (organic) search results
more often than ads, essentially rebutting the research
cited above. A 2012 Google study found that 81% of
ad impressions and 66% of ad clicks happen when there
is no associated organic search result on the first
page. Research has shown that searchers may have a
bias against ads, unless the ads are relevant to the
searcher's need or intent.
same report and others going back to 1997 by Pew show
that users avoid clicking "results" they
know to be ads.
according to a June 2013 study by Chitika, 9 out of
10 searchers don't go beyond Google's first page of
organic search results, a claim often cited by the
search engine optimization (SEO) industry to justify
optimizing websites for organic search. Organic SEO
describes the use of certain strategies or tools to
elevate a website's content in the "free"
can prevent ads in search results and list only organic
results by using browser add-ons and plugins. Other
browsers may have different tools developed for blocking
SEO refers to the method that all the procedures for
search engine optimization are followed by the proper
method of taking position on the search result. (Wikipedia)
you found this article, so you have already convinced
yourself that this Media
Man company knows how to get itself and its client
found on the almighty internet.
us for more information and a quote.
always, happy web hunting.
eyeing up Australian and international property sector;
Bitcoins as down payment
media, marketing and media campaigns the way to go,
says Media Man agency
vs RealEstate.com.au vs PurpleBricks vs Local Agent
Finder media, marketing, advertising and online battle
continues; Websites, apps, Sydney Buses advertising
billboard fun and games continue
engine war just about over; Google vs Bing vs Yahoo!
vs Web Wombat vs Altavista; Who or what was that?
Follows the Money Trail to Gambling
him a Tingle
whisper leaves Tingle in the ear
trailer promotions; Good, bad or indifferent for movie
goers, critiques and the business of film making
agency sees big growth potential and future in niche
sectors; Local business, Blockchain, bitcoin, movie
promotion, video games, sports and art
Sydney: The ultimate Bitcoin business networking meetup
up your chances - Schmooze or lose - It's who you
know that counts
a new spin on an old sales pitch
popular, she's good business for Nine
technology on Media Man agency radar; Business ramping
up across Sydney's eastern suburbs says Media Man
agency; New breed of sports tech entrepreneurs U.S
and global vision
newspapers; News apps way of the future, says Media
to Netflix Australia | November | Netflix
The Legend Lives Collection intro (WWE Network Exclusive)
ATM. Cosmopolitan Hotel. Sydney, Australia (video)
presentation. Bondi Beach, Sydney, Australia (Media
Man Australia and Media Man Int)