Sponsored content advertising and promotion campaigns vs organic - natural search results; A media and new media overview


Sponsored content advertising and promotion campaigns vs organic - natural search results; A media and new media overview, by Greg Tingle

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WHAAM!

What type of business or processional endeavor are you involved in? Chances are that the internet aka World Wide Web, is having an effect on your business, and if its not already - it will in say 99% of cases.

The internet is hear to stay, like it or not, and the range of ways for individuals and brands to get found on the internet is continuing to evolve, as are the various ways and applications for online commerce.

In my career I have worked in a number of fields ranging from Pay TV / Streaming Television, Water Utilities, Community Television, Webcam Advertising, Property Promotion, Transport Logistics (Trucking and Shipping), Food and Hospitality, Project Management, Community Events and Journalism and Public Relations to name a few. Every single one of these industries has been impacted by the internet, new media and social media etc al.

Heard of Google, Facebook, Instagram and Twitter - the Big 4, and YouTube, making it 5. Then there's Snapchat... and no doubt other big social media companies on the rise, soon to be household names. Have I got your attention yet punters.

Am I qualified to offer commentary on the subject?

Yes - As the head of Media Man Australia and Media Man Int I was the prime reason we were able to become a semi finalist in the Hitwise Australia Top 10 (entertainment - personalities) category a number of times (at least 5 times I believe), and we have the award badges to prove it. Ask Hitwise if you like. It's under the name Media Man Australia, with myself as the boss.

What brands did you help elevate?

Well, I'm not going to give away trade secrets here, or any other place, but here's a few entities that we assisted climb up the ratings in either an organic / natural way, paid, or both. For the recent I believe organic results are more powerful, as they are legit. You attained them because you know what you are doing, rather than just paying someone to get you paid results on a top 10, and the moment you stop paying, you and your brand becomes invisible again.

A List

Media Man Australia, Media Man Int, Greg Tingle Promotions, Human Statue Bodyart, Australian Sports Entertainment, Virgin Games, Virgin Casino, Messages On Hold, Paddy Power, NetBet, Platinum HD, Casino News Media, Private Media, Playboy Casino, Naked Vegas, Gambling911, Vroom Vroom Vroom, Webjet. That's enough already! And, there's dozens more that we are not able to name for commercially sensitive reasons.

Organic Results?; A Wikipedia rundown - thank you Jimmy Wales and Co.

Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

Background

The Google, Yahoo!, and Bing search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results. This is done with various differences in background, text, link colors, and/or placement on the page. However, the appearance of ads on all major search engines is so similar to genuine search results that a majority of search engine users cannot effectively distinguish between the two.

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results. The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish real search results from ads.

The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).

Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.

The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.

Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.

Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.

Organic SEO refers to the method that all the procedures for search engine optimization are followed by the proper method of taking position on the search result. (Wikipedia)

What now?

So, you found this article, so you have already convinced yourself that this Media Man company knows how to get itself and its client found on the almighty internet.

Contact us for more information and a quote.

As always, happy web hunting.

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