Studio 132: Love It Or Hate It - You'll Be Talking About What You Find On The New Studio

Profiles

Foxtel SBS Television Art

10th April 2013

LOVE IT OR HATE IT – YOU’LL BE TALKING
ABOUT WHAT YOU FIND ON THE NEW STUDIO

Watch the famous.
Watch the fashionable.
Watch the forbidden.
Watch the forgotten.
Watch the funny.
WTF! on STUDIO.

Last night, STUDIO launched their programming highlights for the year ahead and their new-look channel to be launched on 1 May. At an industry and media dinner in Sydney, SBS Subscription TV GM Chris Keely spoke about the new programming strategy, new destinations and a bold new attitude that is intelligent, passionate and provocative.

“We’re thrilled to take STUDIO to the next level on 1 May. It’s not out with the old, but it is in with the new – as the new-look channel celebrates everything from Banksy to ballet in one exciting new destination,” said Keely.

“We’ve considered what it means to be Australia’s arts channel and next month we reveal a rebrand that is more dynamic, diverse and accessible than ever before. We continue to feature exhilarating performances from the world’s greatest artists, while becoming the home of fascinating stories that surprise, and unexpected ideas that open up your world.”

The new campaign was developed with Houston, with advertising featuring the bold exclamation of “WTF!” – a play on the initial reaction to the channel’s new content that is then revealed to stand for anything from ‘Watch The Forbidden” to “Watch The Flaunting”.

Head of Programming Laura Glassman’s revitalised content strategy focusses on arts, entertainment and topics “you’d never think of Googling”. The new-look STUDIO will be home to documentaries and series on iconic artists, celebrated weirdos and stranger-than-fiction stories that will have you talking for days.

Clear destinations throughout the channel will also make it easier than ever for viewers to navigate to their favourite slots and discover unexpected television treasures.

STUDIO Loves is our weekly program spotlight that promises special features on topics or people that will open up your world. From a profile on the legendary musician and artist Goldie, to unearthed interviews with Apple maestro Steve Jobs or the bizarrely beautiful story of Marwencol – you will definitely be talking about what you find in this weekly slot.

Great at 8 is your weekly fix of thought-provoking and critically acclaimed series that represent new frontiers in fiction and game-changing new concepts. Delve into the archetypes of television with today’s biggest stars in America in Primetime and go behind the scenes of the biggest fashion shows with The Day Before – it’s guaranteed quality television every Wednesday at 8pm.
We continue to capture Australia’s hottest talent this year thanks to our ongoing Local Production Fund, courtesy of Foxtel. Announced last night, STUDIO at the Memo is an exclusive new series hosted by Tim Rogers featuring six episodes of cabaret, music, burlesque from Australia’s most exciting performers recorded live by STUDIO in Melbourne performance institution The Memo.
There’s also the STUDIO funded, award-winning documentary Show Me The Magic: The Adventures of Don McAlpine, along with the continued celebration of creativity in new series of Inside The Company, Creative Minds and Festival TV.

Other new destinations include the sophisticated and salacious adult programming of STUDIO After Dark, which begins with the Australian premiere of Hard, a French series about an unlikely porn empress, Wake Up To Classical Mornings providing a cultured new way for viewers to start their day, and docos and live concerts each Friday and Saturday night with Sounds of STUDIO.
The new look STUDIO will launch 1 May across Australia on channel 132.

STUDIO is available only on Foxtel.