Star casino in line for $100m overhaul, By Lisa Allen
- 22nd May 2015
Entertainment chief executive Matt Bekier. Picture:
Hollie Adams Source: News Corp Australia
Entertainment will spend $100 million renovating hotel
rooms and serviced apartments at The Star casino,
in Sydneys Pyrmont, in a bid to combat major
international competition as well as James Packers
proposed six-star hotel at Barangaroo South.
The Stars hotel rooms and serviced apartments
have high occupancy rates, Echo Entertainment is also
looking to expand its accommodation capacity within
the immediate Pyrmont precinct over the next five
years to enhance its position in Sydneys hospitality
The Australian understands that plans for the full
renovation of Echos The Astral Tower hotel and
The Astral Residences serviced apartment complex are
far more advanced, with Echo Entertainment planning
to turn up the luxury factor of its accommodation
offerings, which opened almost 18 years ago.
line with some of the worlds higher-profile
themed hotels, Echo also plans to give themes to several
levels in The Astral Towers hotel rooms with
a range of designs including 1970s glam.
the refurbishment plans, Echo will also add more suites
to The Astral Towers existing quota of about
350 hotel rooms.
staged refurbishment, during which the casino, hotels
and restaurants will continue to operate, will begin
in the next couple of months.
renovation comes on the heels of the $870 million
transformation of The Star, which reopened several
years ago with the introduction of new restaurants,
specialty fashion stores, events centre and upmarket
food and beverage outlets.
decision to revamp the hotel and serviced apartment
tower, which sports about 130 one, two and three-bedroom
suites, comes as several major hotel developments
and renovations come on stream in and around Pyrmont.
The overhaul is scheduled for completion ahead of
the Packer-backed Crown, which is slated to open in
a bid to head off competition from several nearby
internationally branded hotels, Echo will also add
an upmarket executive club lounge, conference facilities
and a business centre to The Astral Tower in what
could be a first for Pyrmont, on the edge of the Sydney
part of the $100m outlay to be funded via cash
reserves Echo Entertainment will also completely
redevelop The Stars hotel lobby, with all work
to be completed by 2017.
the same time, Lend Lease is developing the 616-room
International Convention Centre at nearby Darling
Harbour that has been bought by the nations
largest hotelier, Jerry Schwartz, for $368m. And Singapores
billionaire Kum family are putting the finishing
touches to a major renovation of the Four Points by
Sheraton hotel in Sussex Street, which at 915 rooms
will be Australias largest hotel when it opens
later this year.
north, Echo is spending $345m renovating Jupiters
Gold Coast, including the refurbishment of the five-star,
592-room hotel to create an integrated resort on Broadbeach
in a consortium with Far East and Chow Tai Fook Enterprises,
is also bidding for the Queens Wharf Project
in Brisbane against a consortium involving the mainland
China-backed Greenland Holding Group and Mr Packers
Queensland government wants a new world city development
on the waterfront site connecting Brisbanes
Botanic Gardens and South Bank. The winning bidder
is expected to be announced within months.