STAMFORD,
Conn.--(BUSINESS WIRE)--WWE today launched UpUpDownDown,
a new YouTube channel focusing on the world of video
gaming, hosted by WWE Superstar and avid gamer, Xavier
Woods®. Woods, also known to online players by
his handle “Austin Creed,” will be joined
by YouTube celebrities, WWE Superstars and video game
editors who will star in daily programming about everything
in the world of gaming - from current hits like “WWE
2K15” and “The Witcher” to classic
series like “FIFA” and “Grand Theft
Auto.”
“By
leveraging WWE’s massive influence on YouTube
and tapping into a content vertical that scores highly
among our fans, we’re poised to make an immediate
impact with this new channel,” said Lisa Fox,
WWE Executive Vice President, Content. “We’re
confident that UpUpDownDown will entertain not only
WWE fans, but gamers everywhere.”
WWE
has a powerful presence on YouTube, having served
more than 5 billion video views in the last 12 months
and boasting more than 6.4 million subscribers, making
it the No. 1 Sports channel on the platform ahead
of the NBA, MLB, NFL, NHL, ESPN and NASCAR.
Programming
for UpUpDownDown will include:
UpUpDownDown
Plays (Mondays) – A “Let’s Play”
style show featuring Woods and other personalities
playing through today’s hottest titles.
For
the Lolz (Wednesdays) – Woods and others explore
the vast worlds of popular sandbox games like Grand
Theft Auto V, where just about anything and everything
can happen.
Jump
Scares (Fridays) – Delving deep into the horror
genre, players push their intestinal fortitude to
the limit by creeping through the industry’s
most bloodcurdling games.
Superstar
Savepoint (Saturdays) – Guests are tasked with
jumping into a random game totally “cold,”
and must help lead Woods to gaming glory in this unpredictable
co-op experiment.
Gamer
Gauntlet (Sundays) – Woods and friends challenge
each other for more than gaming bragging rights, with
losers suffering pre-determined penalties.
About
WWE
WWE,
a publicly traded company (NYSE:WWE), is an integrated
media organization and recognized leader in global
entertainment. The company consists of a portfolio
of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed
to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing
platforms. WWE programming reaches more than 650 million
homes worldwide in 35 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that
includes all 12 live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently
available in more than 175 countries. The company
is headquartered in Stamford, Conn., with offices
in New York, Los Angeles, London, Mexico City, Mumbai,
Shanghai, Singapore, Dubai, Munich and Tokyo.
