TV Ratings No Longer Reflect Popularity - 20th June
text advertisement here from as little as $100USD
per 12 months
Movies Hollywood WWE Wrestling Business
Google Trends show WWE interest has not declined
like WWEs TV ratings have.
Google Trends data are consistent with increases
and decreases in business for companies similar to
Live attendance is stable. Attendance is weakening
in Q2, but it may recover when John Cena returns to
WWE merchandise revenue is up, largely thanks to
increases in revenue from the WWEShop segment.
Still, TV ratings are an important issue for the
company as it faces renegotiating its TV rights contracts
in a few years.
WWE's (NYSE:WWE) falling television ratings suggest
the company's popularity is also declining, but Google
Trends, house show attendance and merchandise revenue
There was a strong relationship between
Google interest in WWE and WWE Raw TV ratings up until
about 2013, when Google interest started to bow in
the opposite direction of declining ratings.
When we take WWE Raw's Live+SD TV ratings and average
them by month, then standardize them like Google Trends
metrics (by standardizing the highest instance as
100), then we see an interesting picture.
We see the correlation between the two data sets
from 2008 to present is 0.2689, indicating a weak
relationship between Raw's TV ratings and Google interest
in WWE across that time. (By the way, the correlation
result for this and the other examples discussed later
are exactly the same if we take the original non-standardized
TV ratings dataset; standardizing the TV ratings data
set to a standard of 100 changes nothing.)
If we look at just January 2008 through December
2013, though, the relationship is strong. For those
years, Google interest and Raw TV ratings correlated
here for full article