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WWE’s
Paul Heyman Re-ups Yahoo Sports Deal for WrestleMania
Week (Exclusive Video) - 23rd March 2017
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WWE’s
Paul Heyman Re-ups Yahoo Sports Deal for WrestleMania
Week (Exclusive Video)
by
Tony Maglio
Ladies and Gentlemen: His name is Paul Heyman, and
he’s partnering
with Yahoo again.
Every
day for the week leading up to April 2’s “WrestleMania
33,” the popular Heyman Hustle website will drop
an original blog post and a new video directly on
Yahoo Sports’ Turnstiles page, TheWrap
has learned exclusively. The WWE promoter and former
ECW owner did something similar in March last year
leading up to ‘Mania.
Production
on the new deal’s video assets has been underway
for a little while now, including the awesome and
terrifying clip above featuring Heyman’s top
client, WWE Superstar (and world’s scariest human)
Brock Lesnar. Watch it first here, and never —
ever — try to book your own interview with “The
Beast Incarnate.”
Also
Read: WWE's Chris Jericho Tells Us Where He Keeps
'The List' and What He Was Actually Writing on It
The
deposit of Heyman Hustle videos on Yahoo will begin
Monday, and run through next Sunday’s “WrestleMania.”
They’ll feature more exclusive footage of Lesnar
preparing for his upcoming Universal Championship
match against Goldberg, which is the most-anticipated
bout this year of pro wrestling’s annual Super
Bowl. On the lighter side, Turnstiles will also get
some fun footage of Heyman berating WWE media row,
as well as outtakes and other never-before-seen stuff.
“Last
year, our partnership with Yahoo! Sports was the most
successful collaboration we’ve ever done with
the Heyman Hustle website,” Heyman told TheWrap.
“It also provided a look into our Looking4Larry
Agency that launched the bidding war for the rights
to the reality show we’re currently shooting.
This year, we are debuting seven never-before-seen
videos with behind the scenes footage of Brock Lesnar
that even I find intimidating, and also doing a Facebook
Live session for which I’m already lawyering
up!”
By
the way, that video above — in which Lesnar practically
eats the reporter for asking a question — is
totally real, Heyman assured us. In other words, this
was no pro wrestling-style promo.
Also
Read: How Chris Jericho Learned Podcasting From Adam
Carolla
Heyman
was the owner of Extreme Championship Wrestling until
2001. Prior to that, he served as a WCW (World Championship
Wrestling) manager under the ring name Paul E. Dangerously.
Beyond
Brock, Heyman has has also managed WWE Champions The
Big Show, Kurt Angle, Rob Van Dam, and CM Punk —
that’s a record. Plus, he’s served as the
WWE “Smackdown” general manager for the
cameras, and was a head writer behind the scenes.
Heyman’s
also spent time in the announcer’s chair for
the company, including calling “WrestleMania
X-7,” generally considered the best one ever.
This year’s “WrestleMania” takes place
in Orlando, Fla., where you can bet Heyman will have
a lot to say from the (relative) security of ringside.
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