ACP Magazines (formally Australian
announces Diamond Sponsors for 30 Days of Fashion
ACP Magazines announced today that 30 Days of Fashion
& Beauty Australias biggest integrated
advertising and retailer initiative is back
for the month of September, 2011 with Priceline, Pandora
and Commonwealth Bank on board again as Diamond Sponsors.
and better than ever, ACP Magazines has signed top
Australian models Alyssa Sutherland, Heidi Harrington-Johnson
and Sarah Stephens as the faces of the campaign and
the power of ACP Magazines iconic mastheads,
30 Days of Fashion & Beauty reaches over 9 million*
consumers, driving sales and influencing spending.
This initiative has proved to be successful for over
100 fashion and beauty brands since its inception
in 2007 and provides a formula for businesses to kick
start spending in a challenging retail environment.
Barrett, Director of Sales, ACP Magazines, said: I
am thrilled to confirm that 30 Days of Fashion &
Beauty will return in 2011. This is our fifth year
and the initiative is without doubt Australias
biggest integrated advertising and retailer promotion,
providing an outstanding opportunity for magazines
and partners to interact with millions of dedicated
to unprecedented demand, three of our mens titles
will play a strategic role in this years program.
These titles include mens style, FHM and Rolling
in 2007, 30 Days of Fashion & Beauty is a month-long,
multi-title, multimedia and interactive consumer event
designed to promote consumer spending for summer 2011/2012.
Diamond Sponsors Priceline, Pandora and Commonwealth
Bank will be exposed to 9 million* consumers via in-magazine
branding and a core presence at signature events held
every day throughout the month of September, 2011.
Connors, Marketing Director, Priceline, said: Priceline
is pleased to return for the fifth consecutive year
as a Diamond sponsor of ACPs 30 Days of Fashion
& Beauty. As a founding partner weve seen
the campaign go from strength to strength each year
and were proud that Priceline has become synonymous
with the 30 Days of Fashion & Beauty brand. We
value ACPs continued support during this campaign,
helping reinforce Pricelines position as the
beauty destination for women of all life stages.
Adcock, President, PANDORA Australia said: PANDORA
will launch a new jewellery concept which makes our
Diamond sponsorship of 30 Days of Fashion & Beauty
key to our marketing activities for this year. 30
Days gives an integrated platform across a broad cross-section
of women who read ACP magazines, and because of this
we know our new line will receive the right level
of attention with our target audience. We have created
a retail competition as part of the 30 Days promotion
that will get readers talking and drive them into
stores across the country.
Murray, General Manager Consumer Marketing, Commonwealth
Bank, said: Commonwealth Bank is determined
to help more people reach their financial goals. We
have again partnered with ACP Magazines on 30 Days
of Fashion & Beauty to give readers the advice
and guidance they need to get on track, and stay on
track with their money, so they can afford their fashion
Magazines titles involved in the 2011 campaign include:
The Australian Womens Weekly, Grazia, madison,
Harpers Bazaar, Womans Day, CLEO, SHOP
Til You Drop, mens style, Rolling Stone, Cosmopolitan,
Dolly, Good Health, FHM, Take 5, TV Week, NW and OK!
Days of Fashion & Beauty will be supported by
an integrated marketing campaign which includes:
A dedicated 30 Days of Fashion & Beauty website
Three-month magazine advertising campaign
16-page supplements running in five major ACP magazines
Metro TV and radio campaign in Sydney, Melbourne,
Public relations support
*9 million of all people 14+ (Source: Roy Morgan Single
Source, March 2011)
Magazines is Australia's leading magazine publisher
and the magazine arm of PBL Media, Australia's leading
media and entertainment company.
Magazines publishes over 60 titles in Australia which
sell nearly 109 million individual copies each year.
They include some of the longest-running and most
successful mastheads such as The Australian Women's
Weekly, Woman's Day, Dolly, NW, TV Week, Cleo, Cosmopolitan,
Madison, Wheels and Ralph
Magazines has expanded into nine other countries,
principally in New Zealand, Asia and the United Kingdom.
It now has a stable of more than 70 international
magazines. Integral to its success are vibrant, information-packed
Wine & Travel
Australian Gourmet Traveller
Gourmet Traveller Wine
Fernwood, Your Healthy Living Magazine
Australian House & Garden
The Australian Women's Weekly
The Picture Premium
Australian Auto Action
Australian Motorcycle News
Men's Style Australia
Aust & NZ Snowboarding
Australasian Dirt Bike
Australian & NZ Skiing
Australian Mountain Bike
Inside Rugby - Programs
Inside Rugby - The Magazine
Rugby League Week
Qantas - The Australian Way
Bounty's Mother To Be Bag
Bounty's New Baby Bag
Bounty's New Mother Bag
Cosmopolitan Hair and Beauty
Good Health & Medicine
Mother & Baby
Pregnancy & Birth
Shop Til You Drop
Shopping For Baby
Slimming & Health
Man Australia has worked with ACP on a number of projects
talent / models
Top Gear boosts magazine garage, by Miriam Steffens
- 13th March 2008
The Sydney Morning Herald)
Magazines has moved to beef up its men's magazines
division, entering a joint venture with the BBC to
start an Australian version of the car lover's magazine
Top Gear in June.
venture, likely to be called Park Publishing, will
be run from ACP's Sydney offices by its head of men's
and specialist titles, Phil Scott.
wants to publish more new titles - one this year -
with plans centering on Australian versions of BBC
Magazines' children's and food titles, or a travel
magazine based on the BBC-owned publisher Lonely Planet.
is the fourth large deal in a year for the BBC, which
had identified Australia as one of its key growth
markets last year.
broadcaster acquired Lonely Planet in October for
about $250 million and took a 25 per cent stake in
the Australian production company Freehand, which
is behind TV series including Missing Persons Unit.
January the pay TV company Foxtel said the BBC would
provide a channel for its new high-definition service
later this year.
month BBC Worldwide, the BBC's main commercial arm,
signed an agreement to provide programs including
The Whistleblowers and The Vicar Of Dibley to the
Gear will be launched with a multimillion-dollar advertising
campaign, with hopes it might sell up to 70,000 copies
a month and reach a wider audience than ACP's best-selling
motoring magazine, Wheels.
publisher also plans a $1 million advertising blitz
to promote a relaunch of FHM next month, aimed at
moving the raunchy magazine more upmarket to stem
bought FHM through its takeover of Emap's Australian
titles last year, but it lost 24 per cent of sales
in the December half as it competed for the same readers
as ACP's own Ralph.
a sign how serious ACP is taking the relaunch, Mr
Scott said the publisher had even "walked away
from around $1 million worth of advertising revenue
from the phone sex market".
Man does have a business relationship with ACP
Man Australia does not represent ACP