ACP


ACP Magazines (formally Australian Consolidated Press)

News

ACP announces Diamond Sponsors for 30 Days of Fashion & Beauty
July 20


ACP Magazines announced today that 30 Days of Fashion & Beauty – Australia’s biggest integrated advertising and retailer initiative – is back for the month of September, 2011 with Priceline, Pandora and Commonwealth Bank on board again as Diamond Sponsors.

Bigger and better than ever, ACP Magazines has signed top Australian models Alyssa Sutherland, Heidi Harrington-Johnson and Sarah Stephens as the faces of the campaign and Show Day.

Combining the power of ACP Magazines’ iconic mastheads, 30 Days of Fashion & Beauty reaches over 9 million* consumers, driving sales and influencing spending. This initiative has proved to be successful for over 100 fashion and beauty brands since its inception in 2007 and provides a formula for businesses to kick start spending in a challenging retail environment.

Louise Barrett, Director of Sales, ACP Magazines, said: “I am thrilled to confirm that 30 Days of Fashion & Beauty will return in 2011. This is our fifth year and the initiative is without doubt Australia’s biggest integrated advertising and retailer promotion, providing an outstanding opportunity for magazines and partners to interact with millions of dedicated consumers nationally.

“Due to unprecedented demand, three of our men’s titles will play a strategic role in this year’s program. These titles include men’s style, FHM and Rolling Stone.”

Launched in 2007, 30 Days of Fashion & Beauty is a month-long, multi-title, multimedia and interactive consumer event designed to promote consumer spending for summer 2011/2012.

As Diamond Sponsors Priceline, Pandora and Commonwealth Bank will be exposed to 9 million* consumers via in-magazine branding and a core presence at signature events held every day throughout the month of September, 2011.

Amanda Connors, Marketing Director, Priceline, said: “Priceline is pleased to return for the fifth consecutive year as a Diamond sponsor of ACP’s 30 Days of Fashion & Beauty. As a founding partner we’ve seen the campaign go from strength to strength each year and we’re proud that Priceline has become synonymous with the 30 Days of Fashion & Beauty brand. We value ACP’s continued support during this campaign, helping reinforce Priceline’s position as the beauty destination for women of all life stages.”

Karin Adcock, President, PANDORA Australia said: “PANDORA will launch a new jewellery concept which makes our Diamond sponsorship of 30 Days of Fashion & Beauty key to our marketing activities for this year. 30 Days gives an integrated platform across a broad cross-section of women who read ACP magazines, and because of this we know our new line will receive the right level of attention with our target audience. We have created a retail competition as part of the 30 Days promotion that will get readers talking and drive them into stores across the country.”

Mark Murray, General Manager Consumer Marketing, Commonwealth Bank, said: “Commonwealth Bank is determined to help more people reach their financial goals. We have again partnered with ACP Magazines on 30 Days of Fashion & Beauty to give readers the advice and guidance they need to get on track, and stay on track with their money, so they can afford their fashion investment pieces.”

ACP Magazines titles involved in the 2011 campaign include: The Australian Women’s Weekly, Grazia, madison, Harper’s Bazaar, Woman’s Day, CLEO, SHOP Til You Drop, men’s style, Rolling Stone, Cosmopolitan, Dolly, Good Health, FHM, Take 5, TV Week, NW and OK!

30 Days of Fashion & Beauty will be supported by an integrated marketing campaign which includes:

· A dedicated 30 Days of Fashion & Beauty website

· Three-month magazine advertising campaign

· 16-page supplements running in five major ACP magazines

· Metro TV and radio campaign in Sydney, Melbourne, Brisbane

· Public relations support


*9 million of all people 14+ (Source: Roy Morgan Single Source, March 2011)

 

 

ACP Magazines is Australia's leading magazine publisher and the magazine arm of PBL Media, Australia's leading media and entertainment company.

ACP Magazines publishes over 60 titles in Australia which sell nearly 109 million individual copies each year. They include some of the longest-running and most successful mastheads such as The Australian Women's Weekly, Woman's Day, Dolly, NW, TV Week, Cleo, Cosmopolitan, Madison, Wheels and Ralph

ACP Magazines has expanded into nine other countries, principally in New Zealand, Asia and the United Kingdom. It now has a stable of more than 70 international magazines. Integral to its success are vibrant, information-packed reader websites.

 

Magazine Titles

Business/Finance
Money

Computing
APC
Australian NetGuide
PC User

Food, Wine & Travel
Australian Gourmet Traveller
Australian Table
Gourmet Traveller Wine

General Interest
Australian Geographic

Health and Fitness
Fernwood, Your Healthy Living Magazine

Lifestyle Home/Garden
Australian House & Garden
belle
Burke's Backyard
Real Living

Major Womens
NW
Take 5
The Australian Women's Weekly
TV Week
Woman's Day

Men's Interest
People
The Picture
The Picture Premium

Men's Lifestyle
4x4 Australia
Australian Auto Action
Australian Motorcycle News
FHM
Men's Style Australia
Motor
Ralph
Street Machine
Wheels
Zoo Weekly

Multi-Media magazines
Empire


Sports
Aust & NZ Snowboarding
Australasian Dirt Bike
Australian & NZ Skiing
Australian Mountain Bike
Inside Cricket
Inside Rugby - Programs
Inside Rugby - The Magazine
Outdoor Australia
Rugby League Week
Splash
Tracks
Waves

Subscription TV
AUSTAR
FOXTEL
OPTUS

Travel and Airline
Qantas - The Australian Way

Women's Lifestyle
Babycare Book
Bounty Vision
Bounty's Mother To Be Bag
Bounty's New Baby Bag
Bounty's New Mother Bag
Cleo
Cosmopolitan
Cosmopolitan Bride
Cosmopolitan Hair and Beauty
Cosmopolitan Pregnancy
Dolly
Good Health & Medicine
Harper's BAZAAR
Instant Beauty
Little Kids
madison
Mother & Baby
New Woman
Pregnancy & Birth
Pregnancy Book
Shop Til You Drop
Shopping For Baby
Slimming & Health

Youth
Disney Adventures
Disney Girl
Disney's Princess
Little Friends

 

Media Man Australia has worked with ACP on a number of projects including:

Pitching news stories

Supplying photographs

Supplying copy

Supplying talent / models

Website

ACP

Profiles

Ralph

Picture

Zoo Weekly

Cleo

Cosmopolitan

Money

Top Gear

TV Week

Men's Style

Australian Geographic

PBL

Men's Products

Men's Magazines

Network Nine Australia

Media Companies

 

News

BBC's Top Gear boosts magazine garage, by Miriam Steffens - 13th March 2008
(Credit: The Sydney Morning Herald)


ACP Magazines has moved to beef up its men's magazines division, entering a joint venture with the BBC to start an Australian version of the car lover's magazine Top Gear in June.

The venture, likely to be called Park Publishing, will be run from ACP's Sydney offices by its head of men's and specialist titles, Phil Scott.

It wants to publish more new titles - one this year - with plans centering on Australian versions of BBC Magazines' children's and food titles, or a travel magazine based on the BBC-owned publisher Lonely Planet.

It is the fourth large deal in a year for the BBC, which had identified Australia as one of its key growth markets last year.

The broadcaster acquired Lonely Planet in October for about $250 million and took a 25 per cent stake in the Australian production company Freehand, which is behind TV series including Missing Persons Unit.

In January the pay TV company Foxtel said the BBC would provide a channel for its new high-definition service later this year.

Last month BBC Worldwide, the BBC's main commercial arm, signed an agreement to provide programs including The Whistleblowers and The Vicar Of Dibley to the Seven Network.

Top Gear will be launched with a multimillion-dollar advertising campaign, with hopes it might sell up to 70,000 copies a month and reach a wider audience than ACP's best-selling motoring magazine, Wheels.

The publisher also plans a $1 million advertising blitz to promote a relaunch of FHM next month, aimed at moving the raunchy magazine more upmarket to stem circulation losses.

ACP bought FHM through its takeover of Emap's Australian titles last year, but it lost 24 per cent of sales in the December half as it competed for the same readers as ACP's own Ralph.

In a sign how serious ACP is taking the relaunch, Mr Scott said the publisher had even "walked away from around $1 million worth of advertising revenue from the phone sex market".

 

Media Man does have a business relationship with ACP

Media Man Australia does not represent ACP