Australia inks deal with Media Man
Australia inks deal with Media Man - Feb 2013
leading online bingo website portal and brand, Bingo
Australia, has inked a deal with the Media Man agency.
insiders are speculating that the deal will result
in a strong win - win for both parties, as well as
for online bingo players, and will also shake up the
online bingo world.
early deals as far as the online b2b deal between
the online bingo brand and online based media and
publicity company are concerned, but watch this space
as the story continues to unfold.
bingo - market comparison - June 2008
The popularity of online bingo
websites has quadrupled since 2004 and, though
the market is dominated by familiar names from
the offline world such as Gala Bingo, The Sun,
and Ladrokes, an increasing number of web-only
bingo games are capturing market share.
to data from Hitwise, the web intelligence service,
the popularity of Bingo in the UK has pretty much
doubled since July 2007 alone, based on UK visits.
picture of online bingo as a growing market is
backed up by Google Trends, which shows a four-fold
increase in UK searches for the term “online
bingo” since late 2004.
bingo websites are popular?
to the Hitwise data, the biggest player in the
online bingo market is Gala Bingo with more than
25% market share of UK visits.
- Bingo » All sites » Weekly rankings
for the week ending 07/06/2008 » Ranks by
Website Market Share
1 Gala Bingo 25.13%
2 Foxybingo.com 14.03%
3 Sun Bingo 12.33%
4 Ladbrokes Bingo 9.36%
5 Wink Bingo 4.78%
6 Mecca Bingo 3.53%
7 Sky Bingo 2.62%
8 Mirror Bingo 2.61%
9 ITV Bingo 1.96%
10 888Ladies.com 1.90%
Hitwise UK 11.6.08
is the biggest name in the traditional world of
bingo rooms, with 175 clubs, 5 million members
and 32 million admissions every year. Gala claims
a 40% bingo market share overall (offline and
online, presumably), so it clearly faces tougher
competition on the web.
ranked second here, is unlikely to be familiar
to traditional bingo players because it lacks
a high-street presence, but has made a significant
impact in the online world. The Hitwise data below
shows that Foxy Bingo has closed the gap in the
past year from more than 20% to just over 10%
share of UK visits.