Hour Greg Tingle Profile
Hour Greg Tingle Profile
Wildlife Fund (Australia)
BLUE CHARITY HANGAR BALL TO SWITCH OFF FOR EARTH HOUR
1st February 2008
Freeman to feature in Earth Hour campaign
through Sydney, Freeman turns out the lights in support
of Earth Hour
11 2008: Australian Olympic gold medalist Cathy Freeman
will feature in a new television Community Service
Announcement to support the global WWF-Earth Hour
climate change campaign.
CSA shows Cathy Freeman racing through the streets
of Sydney switching off as many lights as she can
in 60 minutes. Landmarks such as the Sydney Opera
House, the Harbour Bridge, and well- recognised pubs,
restaurants and hotels around the city are seen going
Freeman’s ability to capture the public’s
imagination is unparalleled. She captured the spirit
behind Earth Hour – that everyone has a part
to play,” said Andy Ridley, WWF’s Executive
Director of Earth Hour.
wanted to find a way of illustrating how much of a
contribution one person could make. Despite a massive
storm on the night Cathy managed to turn off 6,399
lights in one hour,” said Ridley.
advert was developed by Stephen Coll and Nils Eberhardt
at the Sydney advertising agency Leo Burnett, who
worked in conjunction with the production company
Caravan Pictures which is owned and operated by brother
sister team Ben and Emma Lawrence.
only had one person in mind from the beginning - Olympic
Gold Medallist Cathy Freeman. We presented her with
a unique challenge - how many lights in Sydney could
she turn off in one hour? She accepted immediately.
Cathy was fantastic to work with. The Earth Hour cause
is very close to her heart and she generously gave
her time,” said Leo Burnett’s writer Stephen
a hectic two weeks, the production team performed
a minor miracle, recruiting a small army of volunteer
cameramen and producers, and securing access to premises
throughout the CBD including the Opera House and Harbour
Bridge. Dozens of Sydneysiders volunteered their premises
for the cause, with the City of Sydney assisting with
more information on Earth Hour, to pledge your support
or find out how you can get Earth Hour happening in
your city, go to www.earthhour.org
view the Earth Hour CSA featuring Cathy Freeman go
still images from the CSA or to interview Andy Ridley
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562 E: firstname.lastname@example.org
On March 31 2007, for one hour, Sydney made a powerful
statement about the greatest contributor to global
warming – coal- fired electricity – by
turning off its lights. Over 2.2 million Sydney residents
and over 2,100 businesses turned off their lights,
leading to a 10.2% energy reduction across the city.
What began as one city taking a stand against global
warming caught the
attention of the world. In 2008, 24 global cities
will participate in Earth Hour at 8pm on March 29.
Earth Hour is the highlight of a major campaign to
encourage businesses, communities and individuals
to take the simple steps needed to cut their emissions
on an ongoing basis. It is about simple changes that
will collectively make a difference – from businesses
turning off their lights when their offices are empty,
to households turning off appliances rather than leaving
them on standby.
WWF-Australia is part of the WWF International Network,
the world's largest and most experienced independent
conservation organisation. It has close to five million
supporters and a global network active in more than
100 countries. WWF’s mission is to stop the
degradation of the planet's natural environment and
to build a future in which humans live in harmony
with nature. This is achieved by working on the ground
with local communities, and in partnership with government
and industry, using the best possible science to advocate
change and effective conservation policy.
Hour was a campaign launched by World Wide Fund for
Nature Australia (WWF) and the Sydney Morning Herald,
inviting corporations, small businesses, government
departments, and individuals in Sydney, Australia
to switch their lights and other unnecessary electrical
devices off for one hour from 7:30pm to 8:30pm on
March 31, 2007.
Hour has many objectives including:
Being part of a 12-month campaign to reduce Sydney's
carbon emissions by 5%.
* Raising community awareness on climate change.
* Demonstrating that simple steps can be taken to
help reduce emissions.
individuals and 2,270 businesses registered their
participation on the Earth Hour website. Although
the event was focused on Sydney in 2007, people from
other Australian and international cities participated.
to statistics provided by Energy Australia, the event
reduced electricity consumption during the hour by
10.2%, and a poll conducted by AMR Interactive estimates
that 57% of Sydney's population participated..
AMR Interactive research is commonly relied upon to
claim that 2 million people took part in Earth Hour.
However, there appears to be some difficulty reconciling
this assertion with the claimed reduction in carbon
dioxide of approx. 25 tonnes, being the equivalent
of turning off only 200,000 televisions, or around
400,000 60W light bulbs for the hour in question.
to make Earth Hour an annual international event are
underway.  In May 2007, Lord Mayor of Sydney, Clover
Moore encouraged Mayors from other cities to participate
in Earth Hour. At present, according to the 2008 calendar
published by the Sydney Morning Herald, the next Earth
Hour will be held on 29 March 2008.
has been some criticism of Earth Hour including:
* In an analysis, David Solomon of the University
of Chicago Graduate School of Business argued that
"Earth Hour shows a decline of only 2.10%, statistically
indistinguishable from zero." This is one of
the few statistical pieces of research undertaken
that has been critical of Earth Hour.
* Herald Sun columnist, Andrew Bolt, has been extremely
critical of Earth Hour reflected in the number of
topics devoted to this issue in early 2007 on his
* Journalist for the Australian, Caroline Overington
criticised Earth Hour saying it was a "monumental
flop", "the gains were negligible"
and that the Sydney Morning Herald gave up on any
"semblance of balanced reporting.". It should
be noted that both Bolt and Overington work for newspapers
published by the rival News Limited, and that Andrew
Bolt is openly skeptical on global warming.
* An incorrect perception by some was that Earth Hour
would mean all lights switched off meaning crime and
safety risk especially in regard to thieves, personal
safety and road safety. This was unfounded as all
essential lighting such as street and security lighting
remained switched on during Earth Hour.
* The ABC's Media Watch program highlighted what appear
to be questionable "before and after" photos
published by the Fairfax media (sponsor of the event).
* Sydney Opera House
* Sydney Harbour Bridge
* Luna Park Sydney
* Coca Cola Billboard, Kings Cross
* Taronga Zoo
* Sydney Tower
reported that over 60 major companies participated
in Earth Hour including:
* McDonald's - switched off 90 Golden Arches in Sydney.
* Woolworths - dimmed lights in 100 supermarkets,
60 liquor stores and 40 electronic stores.
* Commonwealth Bank - turned off all lights and signage
in 17 office buildings in the three CBD's of Sydney.
They also turned lights off in 30 Sydney.
* Colliers International
following musicians helped promote Earth Hour:
* Missy Higgins
* Cat Empire (Credit:
COUNTDOWN TO LIGHTS OUT IS ON AURORA!
In 2008 Earth Hour turns out the lights in at least
12 cities around the world and Aurora the Community
Channel begins the countdown in March.
Want to be involved? It’s easy. At 8pm on Saturday
March 29, 2008 turn out all the lights in your house
and keep them off for the whole hour. Tell all your
Last year Sydney locals and businesses recorded an
impressive 10.2% drop in energy usage across the city
at the appointed hour - the equivalent of taking 48,613
cars off the road for an hour.
In an effort to rally all Australians to get behind
the WWF (World Wildlife Fund) Australia initiative,
Aurora Community Channel
dedicates the month of March to highlighting the effect
of climate change on our planet and will bring you
all the events leading up to lights out.
Plus Aurora will be screening daily tips on more easy
changes you can make to help contribute towards halting
For more information on Earth Hour go to www.earthhour.org
HOUR 2007 @ BONDI BEACH
Turn Off Your Lights & Turn On Your Rhythm
Saturday 31st March
7pm for 7.30pm Start
Bondi Beach Pavilion Forecourt
BYO Candle, Drums and Percussion
(m) 0410 657 370
Hour Greg Tingle Profile
Hour Greg Tingle Profile
Wildlife Fund (Australia)
switches off lights - 31st March 2007
The Sydney Morning Herald)
famous icons switched off tonight as the city embraced
Earth Hour, an initiative designed to highlight global
Opera House, Sydney Harbour Bridge and Luna Park all
went dark and many lights in CBD buildings were turned
off, although a number of lights remained on.
actor Cate Blanchett described Earth Hour as a beginning.
an hour of active, thoughtful darkness, a celebration
of our awakening to climate change action," she
65,000 households and 2000 businesses committed to
joining Earth Hour, which is part of an effort to
cut the city's greenhouse gas emissions by 5 per cent
in the next 12 months.
and dignitaries including Labor MP Peter Garrett,
Sydney Lord Mayor Clover Moore and federal Labor leader
Kevin Rudd attended a function at Mrs Macquaries Chair
and watched the city skyline go dark.
offered candlelight dining, while the Coca Cola sign
at Kings Cross was switched off for the first time
since it was illuminated in 1974.
lights, safety lights, road lighting on the city's
bridges and lights for public security were left on.
and sporting venue lights operated as normal.
Hour is an initiative of WWF-Australia and Fairfax
Media. It is hoped in 2008 Earth Hour will go fully
Blue Hanger Ball 2008
and the environment