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Entraction Latest Online Poker Network to Rebrand: Now Known as IGT Poker Network

Entraction is the latest online poker room to change its name, following quickly in the footsteps of the Yatahay Network, which announced earlier this month they would be rebranded as the Winning Poker Network.

Entraction’s name change comes as a result of the Swedish company being acquired by gaming manufacturer IGT for $115m last March. It will now be named the IGT Poker Network. It is currently the 14th largest Internet poker network in the world.

“This is the first show where we will be able to demonstrate the full range of products and services which our recent acquisition of Entraction has enabled us to do,” reads the official press release. “All Entraction products will be shown under the IGT brand … conference attendees will see how IGT’s poker network is a serious and competitive alternative for existing poker operators.”

IGT is looking to enter the US market shortly after applying for a license to operate in the state of Nevada, which passed a law allowing for intrastate Web poker rooms.

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